Like mtlb says hot cheerleaders in the mud, what's not to like?.... Well if you like it thick, slow and uhm... mud-flavoured? Well then, Dairy Crest has a FRijj drink for you!

Spike Lee shot it, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul AUster, Dr, Brian Green star in it and President Bill Clinton speaks for MassiveGood.

The film “MASTERPIECES” created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change.
The film shot by Spike Lee over 2 days on location in NYC stars an unbelievable collection of talents who were reunited for this worldwide initiative : Spike Lee, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul Auster, Dr. Brian Greene and the extraordinary participation of President Bill Clinton for the voice-over.

The "making of" video where each person involved in the film gets to talk about the MassiveGood project is almost a better seller of the MassiveGood idea than the ad itself. Dr Brian Green is genuinly impressed with the idea of MassiveGood and true enthusiasm is contagious.

....and with this, we bid adieu to the Hitler-subtitle video meme because nobody will ever top the meta-nerdery of subtitle font Hitler.  read more »

File under "fame-whore needs cash", Lindsay Lohan has filed suit against E*trade for naming the milkaholic baby "Lindsay" in their 2010 super bowl ad reports the NY Post here. Wait, what? Oh yes, Lindsay Lohan wants $100 million for the use of her first name in that ad, as her lawyer argues she is as famous as Madonna or Oprah.

Lohan's lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.

This is the offending ad.

"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

Lets be honest here, when "everybody" is talking about this ad, it's five people who are talking abut how this baby-campaign needs to be taken out back and shot in the head. They couldn't have planned for better press than this. Maybe they did.  read more »

Ed Hamilton, a copywriter in the UK created a google mapped Resumé, that shows where he lives, worked and where he starred as an American GI in a Japanese war film about Vietnam. A creative way of showing ones history, no doubt, but will it get him hired?

The irony of HungryBeast posting their anti-google film on their Youtube channel is killing me. Thus, I must share.

The roller coaster ride begins when the little boy shows his affection by yanking the little girls curly brown hair, and follows them through their the ups and downs in life.

Whee! Bonus points for getting astronomers in a tizzy over celestial inaccuracies and stuff.

I'm pretty sure he says "Morlock".

When you need a safe car for dangerous teens, Hyundai has you covered.  read more »

Every Oscars needs its wtf moment, and Kimberly-Clarke’s Poise with Whoopi Goldberg delivers. This is part of their recent campaign including a series of longer spots, each focusing on characters taken from the montage below.  read more »

First premiering during the Academy Awards, with The Blue Van’s catchy There Goes My Love.  read more »

The sobering payoff in this new series of cervical cancer awareness spots from GlaxoSmithKline: “Every 47 minutes another woman in the U.S. is diagnosed with cervical cancer.” The Perfume spot sets you up with a Harlequinesque vibe while the other two in the series, Front Porch and Night Out deal more with how friends react to the news. The dialogue with those two is somewhat more forced, but the message is strong.  read more »

New spot for New Balance pushing their support of lacrosse with the Chicago Machine’s Chazz Woodson. LAX is that sport that typically gets little coverage from mainstream advertisers in the U.S. when compared to basketball, baseball, et al., falling somewhere between curling and women’s soccer on the popularity scale. The lacrosse love isn’t new for NB though. (See their Season in the Balance.)  read more »

What’s in your wallet is back for more pillaging fun. Although the kid sure seems to be getting more screen time as of late. As with most child actors in America, seems like FF >> rehab in 10 years (or jail). That’s okay though because this campaign’s got legs! Banging out lines until then shouldn’t be a problem. We come full circle as the elder Viking just puts the rehab on the Capital One. I’m kinda worried though. They don’t really destroy anything in this one. Are they getting... soft?  read more »

While Pepsi has a series of their own 2010 FIFA World Cup spots out, Coke reminds them just who the official partner is. Here, they go for the broader theme of celebration after scoring in a nice little passing of the Roger Milla baton throughout the entire spot. All sports have their own unique ways of celebrating, but it’s nice to see futbol get its airplane on.  read more »