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Nike "Unlimited You" (2016) 2:37 (USA)

The VO guy totally loses his shit in this charming and at times very funny Nike spot. It's 2:26 seconds and shares the same everything-but-the-kitchen-sink math as Write The Future. It gets out the Bro Bludgeon, pummeling you with noise and action.

Sports

Gymboree "Summer is over" (2016) :30 (USA)

Summer's over, this spot tells us, using adorable kids dressed in Gymboree's Fall 2016 collection. And there are some new rules to be followed, they tell us, as the camera slowly pans across all these kids one more adorable than the next. Leave the pet nickname at home.

Fashion

Coverfox "Unskippable ads" (2016) 2:00 (India)

We've seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale's gotten in on the action.

Business & finance

Tired of no-no Olympic words? Try The #RioCorrector and help a good cause.

Every four years, official sponsors of the Olympic games proudly tout their association, while the rest of the world's brands are forbidden to even say the word "gold," not to mention a host of other words, too. Belgian Agency decided to turn this problem into a solution for a very good cause.

Adland:

digital

Powerade "The power of blue blood" (2016) 1:00 (USA)

Meet the new blue bloods. Giving it their all, especially in Rio during the Olympics. Not settling for anything less than victory just like the knights from days of yore. Visually it's quite the metaphor.

Drinks & Alcohol

Chevron "Creed" (2016) :30 (USA)

This spot features Lisa Kelly, from History Network's Ice Road Truckers reciting the Postman's Creed and then amping it up further to include the failed missions of other truckers, to acts of god and more to make the point that no frontier is too foreboding enough to prevent

Automotive

Chevron "Anthem" (2016) :30 (USA)

Nothing's gonna stop the tractors and semi pullers and miners and loggers and excavators from working, because they've got Chevron Delo in their engines. It's a very rugged spot and shot to emphasize the unforgiving terrain these guys have to navigate.

Automotive

Enterprise "Business Boldly Going" (2016) 1:30 (USA)

Here's a charming spot for Enterprise car rental and their tie-in to Star Trek and Beyond.

Automotive

NFL "One team" (2016) 1:20 (USA)

The Star-Spangled Banner electrified version played by St. Vincent wafts its over the scene of grounds crew creating stencils out of spray paint on astroturf. But instead of marking each team by name, (i.e.

Sports

Dominos accused of "rape culture" for "no is the new yes" line.

Since the decline of cinemas, a lot of projectors seem to have found a new calling in life. On Twitter, Laura Dravland a photographer residing in Montreal remarked on the Dominos Pizza box packaging, hashtagging the headline #rapeculture, and the tweet quickly went viral.