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Carl's Jr - Michael Voltaggio / Steakhouse burger (2016) :30 (USA)

Carl's Jr - Michael Voltaggio / Steakhouse burger (2016) :30 (USA)

Carl's Jr are mixing it up, getting a man to take that sexy bite out of their giant burgers, so of course we're selecting a man well known for.... his cooking abilities. What? NO STUDS FOR ME?

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Beyoncé - Formation (music video) (2016) (USA)

Beyoncé - Formation (music video) (2016) (USA)

Beyoncé timed this very well, releasing the "Formation" music video the day of the Super Bowl where she was set to perform and had a sixteen second announcement of her upcoming tour.

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Beyoncé - The Formation World Tour Promo (2016) :30 (USA)

Beyoncé - The Formation World Tour Promo (2016) :30 (USA)

Beyoncé hypnotizes in black and white, and I have to say this looks really really good.

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Beyoncé - The Formation World Tour (2016) :15 (USA)

Beyoncé - The Formation World Tour (2016) :15 (USA)

This ad aired during the halftime, coinciding with Beyoncé's Super Bowl performance. The thirty second edit of this ad can be found here.

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Buick - Big game meets big day (2016) :30 (USA)

Buick - Big game meets big day (2016) :30 (USA)

This ad feels like a forced match between celebrities already promised a script, and some creatives frantically scrambling to make a script that fits them whilst checking the super bowl ad bingo card "wedding", "american football move".

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T-Mobile - Drop the balls / Steve Harvey / #BALLOGIZE (2016) :30 (USA)

T-Mobile - Drop the balls / Steve Harvey / #BALLOGIZE (2016) :30 (USA)

"Hey Verizon! You’re WRONG! Again. So we called in Steve Harvey to school you.

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Jeep - 4x4ever (2016) :60 (USA)

Jeep - 4x4ever (2016) :60 (USA)

People drive Jeeps in rough terrain, on long road trips, to houses in the middle of nowhere, through forests where some trees need to pulled out the way. "4 my country how we all started out" with the visual nod to the army Jeep.

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Prius - The Longest Chase #GoPriusGo (2016) 1:40 (USA)

Prius - The Longest Chase #GoPriusGo  (2016) 1:40 (USA)

Robbers rob a bank, steal a Prius and the longest pursuit happens. Here's how I think this went down, a brief lands on the desk of the creatives asking them to "make Prius cool, please" and frantic idea-making begins.

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Jeep - "Portraits" (2016) :60 (USA)

Jeep - "Portraits" (2016) :60 (USA)

"In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand"

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