Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark)

Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark)

This amusing spot for Fernet Branca pulls double duty by positioning the liquor as being a true work of art, while at the same time, living up to its life is bitter tagline.

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Cinthol "Alive is Offline" (2015) 1:50 (India)

Cinthol "Alive is Offline" (2015) 1:50 (India)

Breathtaking spot for Cinthol, challenges us all to shut down the mobiles, tablets, and social media apps, and get out there and live. Before you start tweeting or run to your next status update meeting, get lost in this spot for a couple of minutes.

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Nivea "Care is beautiful"(2015) :40 (South Africa)

Nivea "Care is beautiful"(2015) :40 (South Africa)

NIVEA has a program called Care is Beautiful. It aims to honor people who put others first and care for them before themselves. This spot features real people in South Africa who are doing just that.

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Discovery life "Love every step" (2015) 1:00 (USA)

Discovery life "Love every step" (2015) 1:00 (USA)

This first person POV spot of a girl's journey from birth to giving birth is for the Discovery Life Channel. Now I know what you're thinking. "The Discovery Channel already focuses on my favorite reality subjects: Survivng in the wilderness, Cars, Sharks and Myth Busting.

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Icelandic Cancer Society "Save your ass" (2015) 1:30 (Iceland)

 Icelandic Cancer Society "Save your ass" (2015) 1:30 (Iceland)

To generate awareness for the Icelandic Cancer Society's "Mottumars," which is like Movember, except it's for your ass. Simply put this ad starts with a guy getting a slap on the ass from a doctor who admires his squeaky clean colon.

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Women's Aid creates interactive billboard to erase domestic abuse

To coincide with International Women's Day, March 8th, WCRS partnered with Ocean Outdoor to create an interactive billboard, in London's Canary Wharf. On the billboard is a woman with bruises on her face, with the line "Look at me." Uding facial recognition technology, the more people who look at the billboard, the more her face slowly heals.

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Gunderson Health System "Baby" (2015) :30 (USA)

Gunderson Health System "Baby" (2015) :30 (USA)

Gunderson Health System brings some true story magic to this spot to showcase how they're different from other types of hospitals.

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Gunderson Health System "Camping" (2015) :30 (USA)

Gunderson Health System "Camping" (2015) :30 (USA)

Gunderson Health System is different, from other healthcare companies. Rather than give us something fake and chirpy, they went created a campaign featuring a more intense, but inspiring form of storytelling.

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Gunderson Health System "Dog" (2015) :30 (USA)

Gunderson Health System "Dog" (2015) :30 (USA)

For this spot for Gunderson Health System, to show that they're different from other hospitals and give health care with emphasis on the word "care," the starring role is the dog. And it's a real therapy dog, too.

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Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Here's what I could call a smart fucking idea. Using instagram as the media, umbrella set out to show people that saving a life is easier as you think.

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