Facebook got caught lying to advertisers again.

It wasn't so long ago we wrote that Digital Paid Media is a fraud. In Heineken's case, they discovered only 20% of their ad impressions were seen by actual humans. The majority of views were generated by software.

Adland: 
 

IMPORTANT - Save The Day (2016) (USA)

IMPORTANT - Save The Day (2016) (USA)

Joss Whedon has called all of his connections and then some to gather celebrities for this Hollywood-choddy on steroids.

 

Twitter - See What's Happening - (2016) :30 (USA)

Twitter - See What's Happening - (2016) :30 (USA)

Twitter continue to create TV commercials for the US audience in the hopes of luring more users to the platform. This ad touts Twitter as a window to the world, but seems to forget that North America isn't 90% of the world. It just is in this commercial.

 

Kuroneko Black Cat Delivery "Neko Funjatta" (2016) 3:20 (Japan)

Kuroneko Black Cat Delivery "Neko Funjatta" (2016) 3:20 (Japan)

Black cats gets their dance on for Kuroneko Black Cat Delivery. This groovy bit of Japanese awesomeness is set to a simple song known all over the world.

 

L'ADN "A little critter's tale" (2016) 1:17 (France)

L'ADN "A little critter's tale" (2016) 1:17 (France)

Charming, funny and only just a little dark humored animated spot for ADN magazine, (DNA in English) reminding people that not all innovation is worth following. It's a really fun journey to watch and a catchy tune as well.

 

EuroMillions "Do you believe in fate" (2016) 3:42 (Spain)

EuroMillions "Do you believe in fate" (2016) 3:42 (Spain)

Here's a much different take on a lottery spot. Featuring a couple who had fate follow them from the beginning. It begins with them winning the lotto and flashes back to the fate that brought them together, seeing each other in the airport.

 

McCoy's "Gary" (2016) :30 (UK)

McCoy's "Gary" (2016) :30 (UK)

Gary's a smart guy. How do I know? Because when flavour calls, he answers. This is ridiculous. I love it.

 

Apple "The all new Apple Music" (2016) 2:00 (USA)

Apple "The all new Apple Music" (2016) 2:00 (USA)

James Corden does his best Ricky Gervais impersonation, throwing out ham after hammy ideas for his role in the new Apple Music spot. If I were to create a game called Advertising Hack Bingo, I would have shouted bingo within the first ten seconds.

 

SOHN - Signal (2016) 4:37 (USA)

 SOHN - Signal (2016) 4:37 (USA)

Milla Jovovich makes her directorial debut and stars in this languid atmospheric video for SOHN's new single, his first in two years, called "Signal." There's not so much of a story as it is Milla Jovovich grabbing her head in the throes of a

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