Cannes Lions statement on "The Lucky Iron Fish"

Above, Gavin Armstrong, president and CEO of Lucky Iron fish proudly posing with the grand prix on the red carpet in Cannes last week. Cannes Lions have this official statement about this award. The initial statement from Geometry posted here made it sound like Geometry was involved with developing the fish from prototype to mass-produced functioning design.

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L'Oréal Paris - Helen Mirren / Now more than ever - (2015) :30 (UK)

L'Oréal Paris - Helen Mirren / Now more than ever - (2015) :30 (UK)

Casting Helen Mirren in an anti-aging cream ad is a little bit of genius. Helen ages, but she's also looked fantastic throughout her career - with her charisma, fit physique and ability to convey a thousand emotions with just once glance.

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Alagoas "Ghosts" (2015) 5:15 (USA)

Alagoas "Ghosts" (2015) 5:15 (USA)

Trippy video for Alagoas' new track "Ghosts," featuring an ancient civilization and an unexpected visitor.

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Vitaminwater "Keep your vits about you" (2015) 1:30 (USA)

Vitaminwater "Keep your vits about you" (2015) 1:30 (USA)

Glacéau Vitaminwater wants you to keep your Vits about you, in the office workplace.

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Hyundai "Wow: Elantra" (2015) :30 (USA)

Hyundai "Wow: Elantra" (2015) :30 (USA)

I've watched this ad several times now before posting and I'm still not sure why Hyundai and its advertising agency has such utter contempt for their target audience.

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NatGEO Wild - Shark Fest / The Rant - (2015) :30 (USA)

NatGEO Wild - Shark Fest / The Rant - (2015) :30 (USA)

Oh look! It's "The Rant" But with sharks & about Sharkfest, which is not Shark week, because weeks are lame and festivals are great.

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Hyundai "Wow: Santa Fe" (2015) :30 (USA)

Hyundai "Wow: Santa Fe" (2015) :30 (USA)

The Hyundai is so amazing and has so many features you are going to lose your *Sheet*. Adland's on a 7 second delay, too.

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Hyundai "Wow: Sonata" (2015) :30 (USA)

Hyundai "Wow: Sonata" (2015) :30 (USA)

This ad comes loaded with features. Like Everyday Mom™ rattling off a hundreds of features, because regular people say phrases like "Lane departure warning," and "hands-free smart trunk," all the time.

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Soundsnap.com "Find the perfect sound" (2015) :50 (USA)

Soundsnap.com "Find the perfect sound" (2015) :50 (USA)

Here's a promo ad for Soundsnap.com, an online sound effects library. Simple idea executed in a funny way. Find the right sound.

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Gavin Armstrong from Lucky Iron Fish & the Cannes Lions award

By now you've heard about the controversy surrounding the Lucky Iron Fish Cannes Winner - where several people, and some agencies, are claiming that Geometry Global didn't deserve the PR & Product design lions. One of the protesting voices is Gary Tranter, co-founder of Singapore advertising agency Arcade, who shot a short content film for Google about the Lucky Iron Fish co.

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