The technology team at Lowe Profero have invented a tool that could take the subjectivity out of creativity. And it could possibly eliminate the need for Creative Directors as well.
The Creativity Helmet™ measures temperature, pulse rate and changes in your brain activity to try and capture what is known as the "brain blink,” a term coined by cognitive scientists John Kouniosand and Mark Beeman in the 1990s.
This year, fans of Churchill the insurance hound will be able to see their nodding hero star in his very own film. Story lines and location are for the time being kept strictly under wraps. However, it can be revealed that the film aims to be quintessentially British and will take place at a series of iconic locations across the UK.
The Comedy Central Roast of Justin Bieber already happened, but that doesn't mean we can't get to enjoy this promo anyway. There were two others but this is by far the most lolriffic. See kids? It doesn't take two minutes to get your point across. Point, geddit? Anyone?