Just in time for Halloween, Samsung gets in on the joke by pranking people in their Westfield store with the help of some zombie make up. Not really sure what that has to do with Samsung TV's but as long as they're having fun...I guess?
MAXIMUM is a brand new line of tools for trade professionals, now being carried at Canadian Tire. To showcase the strength of these tools they made a mural using the drill. 10,795 holes were drilled to make this mural.
M&C Saatchi launched the world’s first city-wide contactless payment giving scheme called ‘Penny for London.’ It's a new donation scheme allowing Londoners to donate as little as 1p every time they make a payment. The campaign was launched by the Mayor of London, Boris Johnson. Can't get more convenient than that, ands all for a good cause, too.
For Netflix's French launch, Ogilvy Paris created a reactive outdoor campaign featuring GIFs that would react to news. They used the gifs to promote both Netflix Original series as well as the stuff most of us want to watch. Fun!
Entertainment marketing and advertising agency deploys selfies in an innovative Broadway industry media-first opportunity in Times Square to promote the Terrence McNally comedy.
New York, NY—
AKA NYC came up with a unique strategy for capitalizing on the star power of the cast of Terrence McNally’s backstage comedy It’s Only A Play, which opened recently at the Gerald Schoenfeld Theatre on Broadway. It developed a multi-platform advertising and marketing campaign based on that most ubiquitous of current cultural icons: the selfie.