When M&C Saatchi Stockholm set out to advertise the super sleek, über advanced pinacle of tv design for LG they discovered, that while LG Electronics Smart TV’s are getting more and more advanced, what we watch on it is getting sillier and sillier.
Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.
It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change.
You don't have to be a cat to get on the internet. You don't have own a VW to ride one. You also don't apparently need any sort of concept that ties Cats and VW's together beyond, Cats! VW's! Internet! Internet songs!
Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn't help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign.
The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you. “The past is history, now is the future!’ says one, another boasting in all caps that “Good is not good enough.” You’ve entered into a large reception with an impromptu coffee shop, sofas, creative-looking people with their noses buried deep in MacBook Pros. This is not the deception.