Ad Chat - Mehdi Lamloum on creative revolutions and understanding people

Mehdi Lamloum joined Geometry Global in Malaysia as Executive Creative Director, but before that he was your TEDx Speaker, bartender, vlogger and guy with a a masters Degree in Taxation. No, seriously.

Adland: 
 

Airbnb "Don't go to L.A. Live There." (2016) :30 (USA)

Airbnb "Don't go to L.A. Live There." (2016) :30 (USA)

Don't go to L.A. Live there. And then do all the stuff tourists do. Because as someone who's lived here for six years now, they picked some really obvious stuff to do.

 

Airbnb "Don't go to Paris. Live There." (2016) :30 (USA)

Airbnb "Don't go to Paris. Live There." (2016) :30 (USA)

Don't be a tourista in Paris. Live in Paris as a local. Just know they will still hate you for not being able to speak the language.

 

Refugee children are missing. Help find them.

Since 2014, 10,000 child refugees have disappeared soon after arriving in Europe. Despite lack of news coverage this is a big story, and people aren't aware how big a problem it really is.

Commercials: 
 

Pink Ribbon Pakistan "The Pink bra" (2016) 2:14 (UAE)

Pink Ribbon Pakistan "The Pink bra" (2016) 2:14 (UAE)

Not only is there little awareness about breast cancer in Pakistan among the poorest in the country but women aren't allowed to speak openly about it. It is a cultural taboo for women to be treated for breast related issues.

 

Made in Carcere "#TweetFromAPrison" (2016) 2:19 (Italy)

Made in Carcere  "#TweetFromAPrison" (2016) 2:19 (Italy)

80% of inmates who learn a new skill while in prison are less likely to commit a crime again after they are released. Made in Carcere is a company that works with women in prison, teaching them a skill. The challenge was convincing them to sign up for the program.

 

UnitedHealthcare "Pool vault" (2016) :50 (USA)

UnitedHealthcare "Pool vault" (2016) :50 (USA)

Oh yay, another Dumb Husband spot. They resonate with me almost as much as the Dumb Dad spot. Men, what are you going to do with them.

 

Stabilo markers make it easier to highlight what's important

Important words grab our attention when properly highlighted, making it easier to go back for a second read. Neat campaign for Stabilo markers.

Commercials: 
 

Thai Health Promotion Foundation "AbsorbPlate" (2016) 1:49 (Thailand)

Thai Health Promotion Foundation "AbsorbPlate" (2016) 1:49 (Thailand)

Thais have the second largest obesity rate in Southeast Asia, due to their diets. They like them some greasy food. But that's leading to health problems.

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