Lexus LC "Man and machine" (2017) 1:00 (USA)

Lexus LC "Man and machine" (2017) 1:00 (USA)

This Super Bowl spot from Lexus tells us "Machines don't have emotions.

 

Yves Saint Laurent "Black opium floral shock" (2017) 1:00 (France)

Yves Saint Laurent "Black opium floral shock" (2017) 1:00 (France)

Black Opium Floral Shock from YSL captures lots of neon and angular glam in this really stylish spot that has nothing to do with flowers. It's full of doe eyed looks (courtesy of Edie Campbell) and dance floors, multi-paneled mirrors strobe light retro 80's looks.

 

Injustice 2 "The Lines Are Redrawn" (2017) 2:45 (USA)

Injustice 2 "The Lines Are Redrawn"  (2017) 2:45 (USA)

"Savior. Monster. Guardian. Vigilante. The preservation of life.So often the justification for taking it. Humans. Elevating those that keep guard. Until they watch too close and the so-called hero condoning the very act he would condemn.

 

USAuto Sales - "Ode to Dusty" (2017) 1:10 (USA)

USAuto Sales - "Ode to Dusty" (2017) 1:10 (USA)

Wrestling legend Ric Flair stars as an over the top used car salesman in a new campaign for Georgia-based USAuto Sales.

 

adidas "One in a billion" (2017) 1:00 (USA)

adidas "One in a billion" (2017) 1:00 (USA)

There may be a billion in China but there is only one you is the main message of this spot.

 

Xbox "#TwitterHaloWars" (2017) :20 (USA)

Xbox  "#TwitterHaloWars" (2017) :20 (USA)

To promote Halo Wars 2, agency twofifteenmcann created the world's first strategy game on twitter's DM platform called #TwitterHaloWars. The above acts both as a promo to the return of Halo Wars 2 and a new "Blitz" multiplayer mode.

 

Adidas "Y-3 Spring/Summer 2017 (2017) 2:29 (USA)

Adidas "Y-3 Spring/Summer 2017 (2017) 2:29 (USA)

A retina scanning drone in the sky. Marching armies of models dressed all in black. Thick tension and distemper, perhaps a reflection of the modern world itself. A post apocalyptic grey sci-fi white reminiscent of THX-138, or Apple's 1984 for that matter.

 

GE fights fire with fire

"You can't fight fire with fire," or so the adage goes. Well GE proved otherwise. After challenging their engineers, and scientists,they proved you can fight fire with fire. In this case, with the sound of fire. That's right.

Adland: 
 

GE "You can't unring a bell" (2017) 2:42 (USA)

GE "You can't unring a bell" (2017) 2:42 (USA)

The Ka Lay Wa Bell in Myanmar is one of the most important bells in Myanmar if not the world. It's also one of the loudest ones. Which is great for people who need to be summoned but not so great for other people, like mothers with newborns.

 

When it comes to the Ford Edge, every cm counts

Ford Edge's Park Assist feature is a pretty important one, because it allows you to navigate those tricky parking spots without having to worry that you might hit something. Because every centimeter really does count.

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