It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change.
You don't have to be a cat to get on the internet. You don't have own a VW to ride one. You also don't apparently need any sort of concept that ties Cats and VW's together beyond, Cats! VW's! Internet! Internet songs!
Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn't help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign.
The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you. “The past is history, now is the future!’ says one, another boasting in all caps that “Good is not good enough.” You’ve entered into a large reception with an impromptu coffee shop, sofas, creative-looking people with their noses buried deep in MacBook Pros. This is not the deception.
This is the well crafted story of a fisherman's steady grind with his grandson, as they get up before the sun, working the nets in the hot mid day, and keep pulling up empty nets day after day after day.