Fourth of July - time for fireworks, barbeques, and patriotic advertising. The latter is exactly what audioEngine helped deliver for Jack Daniel's, in a powerful spot directed by Prettybird's Max Malkin via Arnold. With mixer Rex Recker leading a team that included producer Jessie Meade and EP Sharon DiTullio-Tepper, audioEngine struck the perfect holiday note.
As American As is a steady march through the great inventions of American ingenuity: the jukebox, motorcycle, television, blue jeans, automobile, motorcycle, radio, telephone and more, on through history, until a sturdy bottle of Jack Daniel's is slammed on a table, as American as anything else we've seen. As these images flash past on the screen, Recker perfectly blends a narrator's voiceover with the sounds of Gary Clark Jr.'s Bright Lights, plus the very delicate and subtle use of sound effects.