See also Nike - Copa Barrio / Brazil
Nike, Inc, in partnership with Wieden+Kennedy Amsterdam and AKQA London, is proud to announce the launch of their new integrated campaign for the Copa America football tournament taking place in Argentina throughout July 2011.
The South American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.