Open and Kelseys Redefine the Roadhouse

Kelseys has been one of Canada's go to restaurants since 1978. In an increasingly competitive market segment they were looking to attract the new generation of Kelseys customers while not alienating their strong base of regulars. Kelseys came to Open for help in looking to define today’s Original Roadhouse while being relevant and modern.

Commercials: 
 

EL JIMADOR "Wallet" (2016) :15 (Canada)

EL JIMADOR "Wallet" (2016) :15 (Canada)

Day of the Dead Skeleton wants to buy everyone a round of drinks but oops, he forgot his wallet-- because he's a skeleton.

 

EL JIMADOR "Drink" (2016) :15 (Canada)

EL JIMADOR  "Drink" (2016) :15 (Canada)

This tongue-in-cheek stop-motion animation spot for El Jimador tequila features a day of the dead skeleton doing his best Tom Cruise impression. He's doing quite well until his arm rips off. Ha!

 

Cafe Calmo Little Italy pop-up (Canada)

Cafe Calmo Little Italy pop-up (Canada)

The Cafe Calmo popup cafe brought Little Italy’s relaxed pace to three other busy Toronto neighbourhoods during the morning rush hour (between 7:30 am and 10:30 am) between September 20 and 23.

 

EL JIMADOR "Old ID" (2016) :15 (Canada)

EL JIMADOR  "Old ID" (2016) :15 (Canada)

Just in time for dia de los muertos or Day of the Dead, El Jimador tequila uses stop motion animation to tell the story of a skeleton showing his ID to a bartender who doesn't recognize him at first because "he's decomposed so well." Love it.

 

Lidl - I Need a hero / I need Grandma - (2016) :30 (Finland)

Lidl - I Need a hero / I need Grandma - (2016) :30 (Finland)

I'm posting this for the excellent music cover, as Grandma is everyones hero when it comes to cooking it seems. A man stands confused in the supermarket Lidl staring at a chicken when his grandmother comes by.

 

Kia Optima “Shoe Store” (2016) :30 (USA)

Kia Optima “Shoe Store” (2016) :30 (USA)

Just because you drive the official vehicle of the NBA it doesn't make you an NBA player. This is kind of the oldest formula in the book in terms of advertising, but seeing this guy stand up in those giant shoes is still worthy of a chuckle.

 

Heineken presents ‘The Takeover’ (2016)

Heineken presents ‘The Takeover’ (2016)

As part of The Takeover, the crowd at a Heineken music event is given the power to decide which tracks get played next.

 

MISTRESS names new social media director, Iyana Sarrafieh

Mistress, the multi-disciplinary creative agency based here, has hired Iyana Sarrafieh as Director, Social Media, a new position. She reports directly to agency founding creative partner Damien Eley, who oversees the agency’s expanding social media portfolio.

Adland: 
 

Citröen "Inspired by you" (2016) 50 (France)

Citröen "Inspired by you" (2016) 50 (France)

You'll spend more than four years in a car doing well--stuff. So make sure it's the car you want to be spending the time in, which should be easy as Citröen is inspired by you. Man, we do spend a lot of time in our cars, don't we. Especially where I am in L.A.

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