How did a non functioning app end up on the Cannes Lions shortlist?

In the Cannes Lions promo and activation shortlist the judging rules are simple: they're judged on 20% strategy; 30% idea; 20% execution; and 30% impact & results. The rules regarding scam ads are also simple, spec ads are not allowed.

Adland: 
 

The social web made the web asocial - from clickbait to Gawker.

Every fortnight I write a piece for the opinion pages of Resumé, this week I decided to translate it.

Adland: 
 

AKA NYC Captures Seven Telly Awards

Agency honored for television campaigns for FIDDLER ON THE ROOF and AMERICAN PSYCHO.

Adland: 
 

Seventh Generation "Vajingle" (2016) 1:40 (USA)

Seventh Generation "Vajingle" (2016) 1:40 (USA)

72andSunny and Seventh Generation got SNL alum (and Bridesmaids, etc) Maya Rudolph to sing about her vagina. And also about tampons. And not having chemical tampons. In her vagina. Because chemical vaginas are a no-no.

 

Heineken Light- The Search: Chase Lovage (2016) :30 (Ireland)

Heineken Light- The Search: Chase Lovage (2016) :30 (Ireland)

Heineken Light is an award winning beer that has it all. They are looking for a spokesman who has it all. Chase Lovage, who has whitened his teeth to the point of gleaming, is not that guy. Not at all.

 

Heineken Light: The Search: Karl LaMorte (2016) :30 (Ireland)

Heineken Light: The Search: Karl LaMorte (2016) :30 (Ireland)

Karl LaMorte is a guy whose only ever played villains. An award winning beer that has it all, deserves a spokesman who has it all. Karl LaMorte is not that guy. It's been a minute since I've seen a self-referential ad.

 

Applegate Farms gets bizarrely edgy in a Father's Day tweet.

Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."

Adland: 
 

Suzuki "No Po Po" (2016) 1:52 (India)

Suzuki "No Po Po"  (2016) 1:52 (India)

New Delhi, Mumbai and Calcutta are three of the noisiest cities in the world. It is so bad that 75% of the traffic cops in these cities have suffered permanent hearing damage.

 

McDonald's France wants you to come as you are

McDonald's is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support.

Commercials: 
 

Transavia "#HolidaysOnDemand" (2016) 1:48 (France)

Transavia "#HolidaysOnDemand" (2016) 1:48 (France)

Introducing the first VoD platform that gets you moving. Transavia partnered with Canal to create an extra option along side each movie: the HOD option.

Top