SNCF - Rapprochons nous (2016) 1:00 (France)

SNCF - Rapprochons nous (2016) 1:00 (France)

Rapprochons nous = Bring us closer, and that's exactly what happens over the course of one Monday to Friday on the SNCF. Boy sees girl from afar. Boy gets flirty. Boy tries to write his number in steam for her. Boy gets desperate.

 

E ON "Solar Christmas Experience" (2016) 1:30 (Sweden)

E ON "Solar Christmas Experience" (2016) 1:30 (Sweden)

A Swedish couple gets their solar Christmas light extravaganza on. Lars and Ingegärd Andersson show us how its done in their town of Sölvesborg. They are solar farmers, by the way, and this was done in one take, and set to a remix of "For a Better Day" by Avicii.

 

Peta "Can you stomach this?" (2016) 1:33 (UK)

Peta "Can you stomach this?" (2016) 1:33 (UK)

PETA ambushes hired actors people on the street in a focus group to try a new milk, only to pull the rug that it is actually dog's milk! Blargh!

 

Bang & Olufsen "Humblebragging" (2016) 1:38 (Denmark)

Bang & Olufsen "Humblebragging" (2016) 1:38 (Denmark)

In this spot, a very excited couple humblebrag their experience buying a Bang and Olufsen TV. And I mean the entire experience, from carrying it up the stairs to play acting that they have an exciting life instead of being a couple with kids who never leave their place.

 

Canary Island - Fog taggers / Fogvertising (2016) : (Spain)

Canary Island -  Fog taggers / Fogvertising (2016) : (Spain)

You know that old saying that we get our best ideas in the shower? This seems to be what happened here.

 

Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes strategy is simple, take one part product that already exists, add a cooler name and bro attitude, then take the internet by storm producing jokey ads in the vein of Dollar Shave Club

 

The fly-over state consumer is not an idiot; she is your target market.

In the days immediately following the election, there were more than a few think pieces written by pundits trying to make sense of the results. The handwringing and soul searching mostly fell along the same themes.

Adland: 
 

Celtics "Fans make all the difference" (2016) :30 (USA)

Celtics "Fans make all the difference" (2016) :30 (USA)

Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.

 

Celtics "Amir Johnson" (2016) :30 (USA)

Celtics "Amir Johnson" (2016) :30 (USA)

Without the crowd cheering Amir Johnson on, then it's not a game, as this spot aptly illustrates. Fans make the game.

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