Piccirillo and Pearson Unleash Yard Dog

New commercial and branded content production company launches with six veteran filmmakers.

Adland: 
 

Super-Pharm "Toiletico Fantastico" (2016) 1:11 (Israel)

Super-Pharm "Toiletico Fantastico" (2016) 1:11 (Israel)

Super-Pharm takes us on a magical night at a circus that celebrates, well, bathroom stuff. It's charming and delightful and silly and I wish my bathroom were like that.

 

Mercedes-Benz "Perception" (2016) :30 (USA)

Mercedes-Benz "Perception" (2016) :30 (USA)

Mercedes gets its drift on. Twice. To highlight the CLA and GLA which retail for under $33,000. Very exciting. Don't worry, no pigeons were harmed during the making of this film. Although I wouldn't mind
if they were because everyone knows they are rats with wings.

 

Mercedes-Benz "Parting" (2016) :30 (USA)

Mercedes-Benz "Parting" (2016) :30 (USA)

Mercedes makes every car to be eye-catchingly beautiful, meticulously engineered, and also able to back up in a choreographed line. They also in the case of the 2017 CLA, have an attractively lower price point.. The best or nothing indeed.

 

Verizon | LTE A / Not "good enough" (2016) :30 (USA)

Verizon | LTE A / Not "good enough" (2016) :30 (USA)

1stAveMachine and agency Mccann teamed up to create this for Verizon, summing up that America is "not a land of good enough". It's not the "good enough canyon". 420 monitors build out the US map to show that Verizon covers America with great, not "good enough".

 

Kia "Tecmo Boys" (2016) :30 (USA)

Kia "Tecmo Boys" (2016) :30 (USA)

Bo Jackson and Brian Bosworth make an appearance in this nostalgia grabbing spot featuring the iconic video game Tecmo Bo (that originally featured Jackson).

 

Kia "Tecmo Bo" (2016) 1:10

Kia "Tecmo Bo" (2016) 1:10

Bo Jackson promotes the Kia Sorento SX Limited V6 in this 8-bit video game in which he is able to dominate in Tecmo Bowl, that iconic video game from my days of yore.

 

Prophet redesigns AEG

Brand and marketing consultancy Prophet have given AEG, the leading home appliance brand, a big redesign. An overhaul in fact. They made the red color darker, updated the logo by removing the Electrolux "parent" brand symbol, and simplifying the logotype overall.

Adland: 
 

UCLA Extension launches OOH across Southern California

UCLA Extension turns 100 next year. Now they've teamed up with strategic branding and marketing agency Troika, to launch an extensive campaign throughout Southern California this month. It was designed to increase awareness, particularly amidst the modern-day challenges of heightened competition among continuing education. It's all part of their "Get there from here" campaign.

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