AIR Brussels creates 360 experience to help end cyber bullying.

Here's a heart-wrenching experience from AIR Brussels, created for the Belgian telecom operator VOO and the Belgian Federal Police.

Adland: 
 

Blue Point Brewery gets a new look

In addition to a hilarious spot, Blue Point Brewery also has a great refresh including print and packaging. The tone is definitely not taking itself seriously, and has a very fun low keyness about it. It's also quite offbeat. Good stuff. Makes me want to try one.

Commercials: 
 

Blue Point Brewery "Patchogue's Got It All" (2016) :37 (USA)

Blue Point Brewery "Patchogue's Got It All" (2016) :37 (USA)

I love this commercial-- the local guy showing you around with all the highlights of Patchogue, none of which include Blue Point Brewery, and yet the Brewery name, logo or product is in every shot.

 

"The Skin Gap," The Most Pervasive Gender Inequality You've Never Heard Of

 "The Skin Gap," The Most Pervasive Gender Inequality You've Never Heard Of

Forced modesty clearly subjugates, but what about the pressure to uncover? With summer nearly upon us, newsstands are replete with magazine covers instructing women on how to get the “perfect beach bod,” but this is not a seasonal phenomenon.

 

Outshine "It's in our nature" (2016) :30 (USA)

Outshine "It's in our nature" (2016) :30 (USA)

Outshine isn't a movement or a fad. They're just tasty snacks that are natural. That's good. Because they're popsicles. And popsicles don't need a movement or manifesto. Like, ever.

 

HSL "Sensitive to touch" (2016) 30 (Finland)

HSL "Sensitive to touch" (2016) 30 (Finland)

HSL has a new travel card reader that has a touch screen. Instead of just telling you that, our favorite Finnish shop Agency 358 Helsinki created a sensual spot with a breathy voice over (in French) no less that explains ze card reader, she is sensitive to touch, non?

 

Athene "Be Brave" :30 (2016)

Athene "Be Brave" :30 (2016)

There are investors who hide their heads in the sand. And investors who panic. And then there is some dude who watches all of it with a sardonic grin from high atop his palatial compound.

 

Nivea "Sunslide" (2016) 1:36 (South Africa)

Nivea "Sunslide" (2016) 1:36 (South Africa)

South Africa has one of the highest rates of skin cancer in the world and children are especially at risk because they hate wearing sunscreen. Nivea came up with a freaking genius way to get them to apply it-- by creating a Sunslide.

 

ICA - National Holiday / Congrats to us all (2016) :30 (Sweden)

ICA - National Holiday / Congrats to us all (2016) :30 (Sweden)

ICA Sweden often comment on current events and seasonal holidays with their weekly ads.

 

LDC "The match rackets" (2016) 1:37 (Brazil)

LDC "The match rackets" (2016) 1:37 (Brazil)

Gustavo Kuerten is a former Brazilian tennis champion. He also has a charity in his name that helps underprivileged and handicapped children through sports.

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