Welcome to HIKEA. Simple premise: Hipsters take drugs and build IKEA furniture. So far there's only two episodes, one in which a guy takes shrooms and another where two people take LSD. And build stuff.
Chris Mosier, the first transgender athlete to make the U.S. men's Olympic team, stars in Nike's newest "Unlimited" campaign installment which aired this Monday night on NBC. Mosier is a duathlete who transitioned in 2010, and joined the men's national team in 2015.
The VO guy totally loses his shit in this charming and at times very funny Nike spot. It's 2:26 seconds and shares the same everything-but-the-kitchen-sink math as Write The Future. It gets out the Bro Bludgeon, pummeling you with noise and action.
Summer's over, this spot tells us, using adorable kids dressed in Gymboree's Fall 2016 collection. And there are some new rules to be followed, they tell us, as the camera slowly pans across all these kids one more adorable than the next. Leave the pet nickname at home.