This ad comes loaded with features. Like Everyday Mom™ rattling off a hundreds of features, because regular people say phrases like "Lane departure warning," and "hands-free smart trunk," all the time.
By now you've heard about the controversy surrounding the Lucky Iron Fish Cannes Winner - where several people, and some agencies, are claiming that Geometry Global didn't deserve the PR & Product design lions. One of the protesting voices is Gary Tranter, co-founder of Singapore advertising agency Arcade, who shot a short content film for Google about the Lucky Iron Fish co.
Every year in Cannes something wins a Grand Prix, and every year immediately after, this grand prix is called into question. It's simply not Cannes Lions without a little controversy, and this year the dubious honor fell to the Lucky Iron Fish idea, from Geometry Global's Dubai office.