Sick of seeing all the free-flowing rosé, amazing Cannes houses rented for the cool people, party pictures and bikini shots already? Well, isn't it nice that the CANNESCELLATION Chrome plugin exists then?
In 2011, Grey Group flew a banner over Cannes reminding people that their agency was "Famousily Effective". For some this was just another silly publicity stunt, but to others it represented something more significant. I believe what we saw was a real and noteworthy shift in the zeitgeist where Cannes became as much about an opportunity to show off and ‘be seen’, as it ever was about celebrating creativity.
Accident statistics showed a growing number of victims of car accidents that occurred in Uruguay during 2014, due to texting and driving. Punto Ogilvy and Hyundai launched the "Do not lose control for a message" campaign. It seeks to raise awareness in the Uruguayan people about the risks involved in using the phone while driving.
This 3 minute spec clip comes from Taya Soon, and is not what you first expect it to be. "Anna" is a happy tourist in Thailand, but then tragedy strikes and she's unable to move, or even speak. The twist is, it's because she was enjoying too much thai food.
So as each woman turns to the camera and read off their lines in perfectly set up beauty shots, there's something a little different about this ad. These are not actresses. These are women with breast cancer.
Here's an interesting way to change consumer behaviour from China. California walnuts brand hand picked popular youtube starlets and assembled a one hit wonder group - the girl band known as the "Recess Princess".