Sesame Street threatens suit for Bert & Ernie used in STD-kit ad

Mately is a company that makes at-home HIV/STD testing kits, and they decided to get a little creative so they used the roommates and best friend puppets Bert & Ernie in a social media ad joking about the ease of use of their testing kits.

Adland: 
 

Sweden's top talents redefine the "creative brief"

Having allowed Dave Trott's lectures to go to our head 'rewrite the brief' used to be our mantra, as far too often the brief that lands on your desk is too long, poorly targeted, and often just plain confused not knowing if the goal is to expand the market or expand the market share.

Adland: 
 

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Hockey Club Davis - Hockey Rink Bingo! (2016) case study (Switzerland)

Checking has always been a part of the game of hockey – and now, it’s a game itself. Hockey Club Davos, a professional Swiss Hockey team, is like so extremely successful teams today, financially dependent on merchandise and ticket sales.

 

Mother NY puts their mothers on billboards for mothers day.

“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day.

Commercials: 
 

HSV Safetyvideo Emirates Airlines (2016) 1:47 (USA)

HSV Safetyvideo Emirates Airlines (2016) 1:47 (USA)

The Emirates cabin crew turned up at a HSV match, pre-game to perform "their new safety video...". Sort of. Random football-practice breaks out. They’re keen to show off their football skills to HSV fans.

 

lg2 - Your dollar goes 35% further in Canada (2016)

lg2 - Your dollar goes 35% further in Canada (2016)

Canadian ad agency lg2 want US clients to consider looking north to get more advertising bang for their buck. An extra 35% more bang for their buck.

 

Peach Street Distillers "This is Peach Street" (2016) 1:00 (USA)

Peach Street Distillers "This is Peach Street" (2016) 1:00 (USA)

There's a lot of "maybes" in this spot, but they all add up to a small batch artisanal distiller that makes more than 25 different beverages and has a philosophical love of peaches.

 

It was a great year for censorship

Reports without borders are "celebrating," censorship with a campaign denouncing the lack of freedom of the press in twelve countries. These include:

Commercials: 
 

Koskenkorva "Vodka from a village" (2016) 1:00 (Finland)

 Koskenkorva "Vodka from a village" (2016) 1:00 (Finland)

Koskenkorva doesn't have a bustling city with hip hop stars and big buildings and fancy cars. Nope, it's just a small village of Finns who make Koskenkorva in the town the Vodka is named after. Great positioning for what I have been told, is a bottom-of-the-shelf vodka.

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