McDonald's hacks its hamburger menu for a good cause

National Hamburger Day is tomorrow, May 28th. McDonald’s Canada is celebrating by “hacking” the digital hamburger button, on websites.

Adland: 
 

Firehouse Subs "Bells" (2016) :20 (USA)

Firehouse Subs "Bells" (2016) :20 (USA)

Being a good firefighter takes-- bells. With an "E." Not an "A." Sure, your mind wants to stay in the gutter and embrace 20 seconds of dick joke, but don't do it. You're better than that! Okay, maybe you're not.

 

Firehouse Subs "Innovation" (2016) :30 (USA)

Firehouse Subs "Innovation" (2016) :30 (USA)

Let's celebrate all manner of innovation that has made our life better like the crescent wrench and the uh, labradoodle? And steam! Because steam makes turkey and cheddar cheese extra yummy when it's steamed.

 

Firehouse Subs "Ready to roll" (2016) :30 (USA)

Firehouse Subs "Ready to roll" (2016) :30 (USA)

A firefighter's duty demands a degree of readiness. And a really long pole to slide down. Sure your pants may not be connected to your shoes like a firefighter, but that doesn't mean you can't eat like one. The hero of all subs indeed.

 

Kalenji X Rosapark "#eatyourrun" (2016) 1:48 (France)

Kalenji X Rosapark "#eatyourrun" (2016) 1:48 (France)

Most sports brands tout performance. For Kalenji it's all about pleasure. For their new shoe, Kalenji and Rosapark decided to have some fun by creating a menu where you pay in kilometers. I love this.

 

VEJA "Fishes" (2016) :48 (Brazil)

VEJA "Fishes" (2016) :48 (Brazil)

VEJA magazine takes us down deep-- how deep? Really freaking deep, to show you what it's like when you go deep into a topic. In this case it's 5,000 meters. All to make the point that the deeper you go, the uglier it gets.

 

Heetch "young people support Heetch" (2016) :46 (France)

Heetch "young people support Heetch" (2016) :46 (France)

Heetch is a French ridesharing company like Lyft and Uber and it is about as welcome in France's government as those other companies are in Austin. Soon

 

Kiss FM "Long Live Rock n Roll" (2016) 1:24 (Brazil)

Kiss FM "Long Live Rock n Roll" (2016) 1:24 (Brazil)

Rock's drowned, played Russian roulette and lost, OD'd on all manner of drugs, been stabbed and shot, been in several plane crashes, had all manner of cancers, choked on a cocktail cherry, choked himself to death, etc.

 

Cartoon Network "Power Puff Girls" (2016) 2:00 (UAE)

Cartoon Network "Power Puff Girls" (2016) 2:00 (UAE)

The Powerpuff Girls are back and they made a splash in Townsville Dubai by literally descending upon the place from the skies. In the Middle East they're also going to see some all new episodes. How fun!

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