How many tweets does it cost?

How many tweets does it cost?

American Express teamed up with Twitter Twitter to allow users who sync their card to Twitter to buy directly on the platform.
Great news for Amex who continues to be at the forefront of technology. And even better news for Twitter who continues to look for ways to make money.

Sounds great. Also I imagine a lot of drunken impulse buys. Win win! Can I buy a kidney?

Also, when did product demonstrations become the benchmark for ads of this nature? Sorry but iPad ads are boring as shit, and we all know it.

 

Joe's Crab Shack "Spicy Citrus Steampot" (2013) :30 (U.S.A.

Joe's Crab Shack "Spicy Citrus Steampot" (2013) :30 (U.S.A.

Don't let the logo with the "vacancy" sign fool you. Joe's Crab Shack isn't gonna serve Spicy Citrus Steampot forever.

 

Cassie Award "Cop," (2013) 1:00 (Canada)

Cassie Award "Cop," (2013) 1:00 (Canada)

Whee, the Cassie Awards are here. And only people in advertising care! Strike that-- only people who work in Canada in advertising care!

 

Coldwell Banker "We Believe" (2013) :1:00 (U.S.A.)

Coldwell Banker "We Believe" (2013) :1:00 (U.S.A.)

Coldwell Banker Real Estate believes in a lot of things. Like having a home and living your life, and writing manifesto spots and getting Tom Selleck to read them

 

Stockholm is your canvas

M&C Saatchi created a iPhone app with help from Sparkling Zoo and It's Showtime for Stockholm Art Week. That event is running now till February 17.

Now everyone in Stockholm can join make some art. The app captures movements in Stockholm using GPS and transfers this info to an artist who’ll paint the movements on a real canvas.

I'm thinking more than a few artists will be creating art from a lot of GPS points at the systembolaget.

That's a Swedish joke.

Never mind.

Adland: 
 

JCDecaux Animal Adoption: True Like

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

Commercials: 
 

Keeping the magazine alive

An article in this week's Financial Times is describing the uphill battle single copy magazines are having at the supermarket. Seems no one is browsing at the check-out line but instead, whipping out their mobiles.

In the article David Carey President of Hearst Magazines said "Everyone that has products at checkouts has to battle for consumer attention."

And while some magazine publishers are now launching mobile efforts with promotional tie-ins, they're just not working that well.
And while the Financial Times points out this is a larger issue with all things in the check-out line (gum and candy, too) they don't neglect the biggest reason of all, at least in the states: the economy.

By now every tax payer in America realized we didn't just tax the rich. The restored payroll tax has eaten into the pockets of everybody. Those with the least amount of dosh are thinking twice about where they're spending it. That five or six dollar issue of Cosmo no longer seems worth it.

Adland: 
 

Exede "Birthday" (2013) :30 (U.S.A.)

Exede "Birthday" (2013) :30 (U.S.A.)

Spot for Exede Internet. How fast is it? So fast it must be from outer space. The kitten joke makes me think of ALF.

 

Bacardi. "Diaquiri" (2013) 1:30 (u.k.)

Bacardi. "Diaquiri" (2013) 1:30 (u.k.)

Dare breakaway shop Mr. President launched a new campaign for Bacardi, celebrating 150 years.

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