• McDonalds - Spicy Chicken Wings / Kung-fu Water- (2013) :60 (Taiwan)
    Ha! We pan through a Tae Kwan Do / Kung Fu training gym whilst the asian music tics, tocs and is pierced by sudden shouts. We assume someone is karate-chopping a plank, or similar... but wait.... Does it sound like he's yelling... water? Cute, Leo Burnett Taiwan. Very cute. It'll place somewhere in Cannes mainly because everyone else is jealous they can't do a simple idea like this for McDonald's.
    08, June 2013

  • NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)
    Giovanni+Draftfcb are brilliant, and I do hope they bring these ads to Cannes and hand them out. For Nivea, they made a solar-power ad, so once you use your Nivea suncream, and the Nivea solar charging ad for your phone, you have no reason at all to go inside again. Smart! They should sell little sun-chargers like these, branded Nivea, right next to the bottle of SPF 50. If Giovanni+Draftfcb aren't handng these out in Cannes to the judges right now, they are doing themselves a disservice.
    08, June 2013

  • 7-11 - Miniature Rice Cooker - (Hong Kong / China)

    7-11 China / Hong Kong made some very nostalgic lucky charms, each representing an item that meant a lot to the Hong Kong populations past. The collectables are tea pots, rice cookers and wee tiny pans and Leo Burnett had the idea to actually use them.... So here we see one man actually cook three grains of rise in his tiny rice cooker.
    08, June 2013

  • Adobe Photoshop Live - Street Retouch Prank Stockholm - (2013)
    Adobe wants you to come to the CreativeDays, so they placed photoshop ninja Erik Johansson in a white van next to a bus stop, rigged the bus poster to be an electronic one, and then went to town photoshopping unsuspecting passengers into all sorts of typical ad posters. A young girl and boy appear in a possible rom-com poster, kissing. A cranky looking man is transformed into a Godzilla-like giant in a poster which amuses him greatly. Adobe Creative Day on June 11, 2013, at 9.00 (Finland 10....
    08, June 2013

  • The cloak of collaboration.
    You can find out all the answers to advertising's mysteries by asking questions. Ask the wrong questions though, you'll eventually be labeled a problem child. Despite acting like they have all the answers on a daily basis, no one in advertising really does. And a direct question is often seen as an offensive assault.
    07, June 2013

  • BILLBOARD BRAZIL - The End of the Silent Magazine / music cover - (2013)
    Ogilvy Brazil are probably already tagging the champagne bottles they are planning to buy in Cannes, hoping to bring home some awards with this little ditty, the magazine cover that lets you hear the music in the magazine. It's clvere, and bonus point, it's not done with an QR code idiocy. 100% wireless NFC technology allows anyone to place their phone on the magazine and presto .. hear the music. Why... this is clever! The shopper only needs to carry modern mobile with NFC (Near Field...
    06, June 2013

  • WWF Russia - All for bear website case study - (2013) Russia
    It's CASE STUDY season, and here's yet another case study, kids. Case studies are filled with numbers, and have "problem, idea, solution, result" style storytelling. With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007.
    06, June 2013

  • DKT do Brasil - Sex QR code / Condom posters - Brazil
    Soooo, people are spending too much time playing with their gadgets instead of each other (Really? This is a problem in Brazil?).. So DKT do Brasil responded by making QR codes sell condoms. File under posters sent straight to the award shows reject bins, though I will admit the bait&switch with the 8-bit QR code sex-scene is rather funny.
    06, June 2013
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