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Cole Haan shows us The Art of Elegant Innovation

To introduce its Spring 16 line, Cole Haan uses five l New York City Ballet dancers to celebrate fashion, art, culture and architecture with the World Trade Center Oculus. Cole Haan has earned the distinction of being the very first campaign shot at that location.

Commercials: 
 

Wyndham rewards "Have points will travel" (2016) 1:30 (USA)

Wyndham rewards "Have points will travel" (2016) 1:30 (USA)

Dean and Traci who are a quirky couple, are dropped in a mystery location with the task of reaching their final destination using 1 million Wyndham Rewards points as their only currency. It's kind of like the Amazing Race but for a hotel chain.

 

Elemental - The Brief - (2016) 1:24 (Canada)

Elemental - The Brief - (2016) 1:24 (Canada)

Content marketing seems to be the latest and smartest version of product placement.

 

Playstation "Samir Ait Said" (2016) :50 (France)

Playstation "Samir Ait Said" (2016) :50 (France)

#GameisNeverOver till you get it right. Just ask gymnast Samir Ait Said, who declares like a mantra, over and over again je suis un gif, repeating the moves, and screwing up the dismount until he finally gets it right.

 

Playstation " Souleymane Cisshoko" (2016):50 (France)

Playstation " Souleymane Cisshoko" (2016):50 (France)

For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif.

 

Playstation Romain Imadouchene (2016) :40 (France)

Playstation Romain Imadouchene (2016) :40 (France)

Playstation isn't just about sitting down and playing video games. They are involved with play of all kinds. In fact, they just signed a 3-year partnership with the prestigious French sports institute: INSEP.

 

Lexus creates the first ever scripted VR experience for Quantico

Proving once again there is no bandwagon advertising won't jump on, regardless of whether it's germane to the brand, Team One, Lexus and ABC created the first ever scripted VR experience for ABC's new show Quantico.

Adland: 
 

Appliance brand Amana gets its 80 year old logo refreshed.

For the first time in over 80 years, Amana is updating its logo The brand is known for inventing the first consumer microwave, is now known as being synonymous with valued-priced appliances.

Adland: 
 

ONEMI "emergency radio" (2016) 3:00 (Chile)

ONEMI "emergency radio" (2016) 3:00 (Chile)

Chile is one of the most earthquake-prone areas in the entire world, with one earthquake last year registering 8.4 on the Richter scale.

 

TaylorMade "The wait is almost over" (2016) 1:00 (USA)

TaylorMade "The wait is almost over" (2016) 1:00 (USA)

Set to Willie Nelson's "The Waiting Time," this spot tells dedicated golfers everywhere to keep their heads up as soon spring will be here and the snow will melt and they'll be able to get back out on the green where they belong.

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