73 years ago, Congress and the Department Of Justice issued a temporary consent decree to force songwriters to let big companies use their songs without negotiation.
73 years later, that temporary decree is not only still in place, but major broadcasters and webcasters met today to try to uh, influence Congress and the Department Of Justice to keep that consent in place. This decree, by the way, allows a federal judge to randomly decide what a reasonable rate is for a song. It wouldn't surprise me if the rate hasn’t changed in 73 years either.
Listen up, brands and social media people, there's one idea so over-used in advertising today that it has its own tumblr Badland site. You see, Your Selfie Idea is Not Original, and that selfie idea is trotted out at least once a day in the ad-world, and no matter what brand signs off on it, the campaign is rubbish. Well, apart from that Samsung underwater selfie stunt, because that was a pretty cool product benefit demonstration.