The Mill took home a coveted D&AD black pencil, yellow pencil last night for this expertly rendered CGI chimp. It is a truly photo-real and completely life-like chimpanzee, but it's all digital. The eyes are so real.
There are times when you want to stay awake with caffeine. And there are other times when falling asleep will actually help you. Take the case of Dmitri Mendeleev, a Russian Chemist who only figured out his periodic table after he went to sleep and dreamed about it.
This is part of a campaign that reminds us to stop hunting for wi-fi. This particular execution makes the least sense, because they've found wi-fi. They just don't know how to get on it. Which makes it more like they're stupid and less like they can't find Wi-Fi.