Diet Coke: 30th Birthday.

To celebrate its 30th anniversary of pumping chemicals in refreshing fans with its lovely goodness, Diet Coke And W+K has launched its 30th birthday celebration. How, you ask? By throwing lucky fans 30-second parties!

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Bounty - Let The Spills Begin (London 2012 Olympic Games) - (2012) :60 (USA)

Bounty - Let The Spills Begin (London 2012 Olympic Games) - (2012) :60 (USA)

All the young hopefuls here grow up in very stylish homes... where anything that can spill is close at hand. Here's to you, dear parent, who winces every time you see that filled to the brim glass on that table shake.

 

Apple Genius ads, basically telling you that you're not a genius.

There's a new Apple mac campaign out, it's got part of the "I'm a mac" recipe in that it uses a charming comedian to represent Apple, this time though he's an Apple Genius guy who even sleeps in his blue Apple T-shirt.

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Apple Mac Genius - Mayday - (2012) :30 (USA)

Apple Mac Genius - Mayday - (2012) :30 (USA)

OMG OMG, man has an anniversary and nothing to show his wife. Apple genius guy to the rescue.

 

Gatorade asks what the hardest part of being an athlete is. Gets response "wood"

Gatorade's facebook account has made the mistake of asking a serious question to their audience of... Well I'm guessing they're made up of jocks and bros... and allowing said jocks and bros to suggest answers to the serious question.

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Durex win the Olympics - in the cheeky headline event.

Usain - Not every man wants to be the fastest in the world reads this Durex pster, and playfully aranges a bunch of condoms as if they were the olympic rings. If this ad is for real, and Walesonline says it is, then Durex must have paid quite the buck to be an Olympic sponsor. Considering there's a lot of sex going on in the Olympic village between all those physically tip-top people, it's not a bad idea to have some condoms in your back pocket.

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Nathan's Hot Dog Hut. Or: why Holland, Michigan sucks.

Just when you think social media stunts can't get any lower, and no good will ever come of it all, a potential opportunity shows up to right the scales of justice. Or something.

Last week, a 13 year-old boy named Nathan Duszynski set up a hot dog cart to help raise money for his disabled parents. His father has multiple sclerosis and his mother has epilepsy. He went through all the necessary steps, even visiting city hall with his mom to make sure everything was kosher.

But then the minute he set up shop, boom. Some bureaucratic moron came to shut the whole party down before he even sold his first red hot.

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Paddy power Olympic ads go to court, Viagra re-use and other bad ideas

Paddy Power seeks court order over banned London athletics ads - JCDecaux took down Paddy Powers posters after the organiser of the London Olympics told them to. "It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams."


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“Couch” from Madheart’s Jan Gleie Wins Cannes Creative Effectiveness Lion

The subjects of the commercial were real people who were recruited on the street and led directly to a trailer for blindfolding. They were then taken to an apartment that a crew had spent hours stocking with foul-smelling objects treated with Febreze. (The couch prominently featured in the spot was found in a dump.) The responses of the subjects, as they examine their surroundings with their noses, were entirely spontaneous and unrehearsed, and recorded via hidden cameras from a remote site.

Gleie often employs real people in the ads he directs (notably in his acclaimed work for Pampers, Target and Hallmark), but the clever ruse incorporated into this spot gave it a novel twist.

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