The headline "You're Not Alone" coupled with a stark image of a woman covering her face, as if in despair, clearly parodies the usual PSA look. The subline "Millions of people love the Big Mac" and the toll-free number make it clear it's for McDonald's, and not some stress caused depression. These ads appeared all over Boston subway system last week, amused people were sharing photos of them on social media, and somewhere a creative team was likely high-fiving each other as this is the type of thing that does well in awards. But.... everyone I know has a big but... the ad was not approved of by McDonald's.. What what! Ghosts ads in the USA, say it ain't so?