T.J. Maxx "Jenny: The Big Move" (2012) :30 (USA)

T.J. Maxx  "Jenny: The Big Move" (2012) :30 (USA)

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

 

Branson, we have a problem

I warn you against believing that advertising is a science. -Bill Bernbach

The quote can be applied to a brand as much as the ads created for them. Few things are better examples of this than Virgin America .

Back in days of yore, flying was awesome. People used to get dressed up as opposed to wearing sweat pants and slippers. The food was good, and not the butt of every amateur stand-ups' jokes. Problem is, the flying from days of yore happened before airlines were deregulated, a move that ushered in the era of low cost airlines that cared little for nostalgia and more for the bottom line.

Adland: 
 

Associate Creative Director Sam Gierasimczuk Joins Vitamin

CHICAGO— Design-driven production studio Vitamin expands its roster with the addition of Associate Creative Director Sam Gierasimczuk. Sam, whose background includes work as a designer, animator and technical director, will work with Vitamin Creative Director Danny DelPurgatorio in overseeing the studios array of projects. Gierasimczuk will assume a hands-on role in design and production as well as supervising the work of other members of the creative team.

Adland: 
 

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Winner of Cannes and LIAA awards gains U.S. representation for the first time.

LOS ANGELES—Comedy director Dave Klaiber has signed with Bully Pictures for exclusive representation in the United States. It’s the first time that the young, Australian-born director has pursued work in the U.S. In 2008, Klaiber won a Silver Lion at Cannes for the Thrifty spot Birthday Girl. He is also the winner of two Gold London International Advertising Awards and a Gold Mobius Award.

Adland: 
 

T.J. Maxx "Cate: Scoring for Friends"(2012) :30 (USA)

T.J. Maxx "Cate: Scoring for Friends"(2012) :30 (USA)

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

 

Publishers, Weakly: What The Penguin/Random House Merger Really Means

When I saw the word “synergies” applied to the proposed merger of publishing giants Penguin and Random House, I laughed out loud. “Synergies” is Wall Street-speak for “Let’s merge two failing companies, fire half the employees, run the resulting business more cheaply, suck out all the money we can as quickly as we can, and then leave the wounded, gasping beast that is the resulting company to die a miserable, public death.”

Which is exactly why “synergies” best describes the merger of two of the biggest names in the publishing industry, which is wringing its hands over the immediate consequences of this deal, which really represents one more death rattle of the once thriving book publishing trade.

Here’s what happens now: lots of editorial, marketing, and other jobs will vanish. Agents will have fewer places to sell books. Fewer books will be published. Authors will get even less money (if that’s even possible, since some publishers are paying zero advances whenever they can get away with it). And the pontificators will pontificate on what it all means to society (not much, since most of society has already given up on reading books).

Adland: 
 

Future Children Project - I'm blaming you / Obama 2012 - (USA)

Future Children Project - I'm blaming you / Obama 2012 - (USA)

Jeff Goodby and Rich Silverstein of Goodby, Silverstein & Partners created this little song above, sung by our children sad about the future, encouraging people to re-elect President Obama. No stranger to political ads, Rich Silverstein distilled eight years of politics into word-posters back in 2007 to encourage people to vote democrat. This time he got Jeff Goodby to help out and write the song, despite being a registered Republican, and the song goes a little like this;

"Imagine an America / Where strip mines are fun and free / Where gays can be fixed / And sick people just die / And oil fills the sea

 

DBS Bank Ltd / DriveShield - Expect the unexpected / Halved car - (2012)

Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?

Commercials: 
 

ADWEEK - 'The legendary ad blogger on Instagram creatives, brands riding the Reddit wave, and how agencies can save themselves'

So Fast Chat: Åsk Wäppling
The legendary ad blogger on Instagram creatives, brands riding the Reddit wave, and how agencies can save themselves
. Oh my, the words "legendary" and "renowned" have me suffering from "gigantic head". It'll pass.

Let's talk about agencies. Are we looking at the last days of the traditional agency? Are creatives going to stop making ads and start making products? And if so, should they get out of the ad business entirely?

 

Sloppy seconds from Lena Dunham

Lena Dunham, the creator of HBO series Girls makes one big innuendo of a political ad to get out the vote for Obama because apparently he deflowered her or something.

In it, Dunham rambles like she's taken too much Adderall. It has a very creepy Generation Instagram feel to it and the music reminds me somehow of those Mac vs. PC ads. Just when we get to the point where the constant run on sentences and bad jump cut edits are making me want to scream, Dunham finally slows down and says:

Badland: 
Adland: 
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