The Toronto wing of Sid Lee wants you to know something: Moosehead Lager is made well. So are other things made locally in Canada.
This summer, Moosehead's Canadian hipster contingency will pack their canoes and analog photography supplies and Super 8 cameras and some cases of Moosehead for a month long journey around the great white north. To find interesting things made by Canadians who make things well. And then these Canadian hipsters will "raise a beer" to all things made well.