Oreo - Cheer up your lunch box - (2012)

Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs that are ideal for lunchboxes*.

“The Snack Packs are a simple way for mothers to bring a moment of fun to their loved ones even when they’re not around,” said Toby Bevans, senior brand manager for Oreo UK.

The TV campaign develops the family scenarios first seen at the beginning of the year. As the central character attempts to pilfer one of his child’s prized Oreo biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.

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Tobacco Body: 358 Helsinki.

If you're still smoking in 2012 you are most likely believe you're hopelessly addicted, or you're a teenager trying it out for the first time.

To convince the latter to throw the smokes away, Finnish agency 358 Helsinki teamed up with
Cancer society of Finland to get rid of the 1980's health posters and outdated materials and give the dangers of smoking a badly needed digital update.

Introducing: Tobacco Body.

Teachers can now show how tobacco wreaks havoc on the body on an Ipad. And hopefully it'll freak the hell out of students when they see all the harm cigarettes do to their bodies in ways they probably didn't know.

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"The Right Hand" 2012 (USA)

"The Right Hand" 2012 (USA)

Filmworkers director Matt Egan creates a trailer worthy of a Hollywood blockbuster for Derek Haas’ new novel “The Right Hand”

Derek Haas has seen a lot of slickly-produced trailers full of pyrotechnics, special effects, and sexy women. They are often part of the marketing campaigns for the films whose screenplays he’s written, films that include 3:10 to Yuma and Wanted. But it’s unusual for one of his spy novels to get the Hollywood treatment.

 

Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

You need the fashion shower! - beware, this will stick to your brain. A perfectly designed eurotrash ear-ring, you need tha fahshåån showerrrrrrr. Anna Dello Russo teaches you the rules of fashion, and leaves you with this: accessorize. Always.

 

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

So flying i the US these days is like being on a nutty Japanese game-show. Yeah, that seems about right.


"Southwest Airlines’ flier-friendly policies always win in the competition-themed “Challenge” ad campaign directed by biscuit filmworks’ Mike Maguire via GSD&M. Using relatable humor, each of the seven spots play like clips from an over-the-top, hypothetical hit game show, “The Business Travel Challenge,” and feature different obstacle course competitions to metaphorically represent the various challenges of flying.
 

Judge throws out PETA's suit against California Milk Board

it's officially official: California Cows are indeed happy. This, after a judge throws out a lawsuit from PETA trying to stop ads for California Milk which tout the fact cows are happy because they are treated well.

The lawsuit was filed last year by PETA and argued that cows were in fact not happy that farmers don't care, and that the Milk Advisory board is even covering up how horrible the conditions are.

But Judge Lloyd G Connelly saw it differently. According to CNS News:

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BETC DIGITAL brings us the hybrid graphic novel for Peugeot

Click on over to Peugeot Hybrid4 graphic novel, which is a bit like letting the computer screen read a wordless comic book for you. They call it "a hybrid online experience at the intersection of comic books and screen". In it we see the nimble and swift heroine dashing, climbing, jumping and backwards-flipping her way through the night in a way Batman would envy, only to find that she's not alone when she arrives home. Each one of her terrain-defying moves has an equal in the Peugeot Hybrid4 car, which is shadowing her every move.

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Pussy Riot prints by Kii Aarens now available at FAB.com

L.A. based artist Kii Aarens, like so many others on the planet sympathize with Pussy Riot's anti-establishment and random church vandalizing stance after hearing about their sacrilegious anti-Putin trial. Putin can lead a flock of rare cranes but he can't keep the punk women in the country in check without resorting to good old Siberia. Long live the new king, same as the old king. Kii decided to make a poster about it. “I grew up in St. Paul, Minnesota in the 70's going to a Catholic church every week,” Aarens told ARTINFO.

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Hollister models represent brand in Korea by acting like douchebags.

There's a bit of a scandal brewing in Korea, as Koreabang lays out the story on how Hollister models mocked asians at the opening of their store.

From Koreabang:

One of the models who attended the opening posted a picture to his twitter (@vin_****) of himself taken in front of Gyeongbokkung Palace with his eyes squinted closed and his lips open. Netizens who saw the photo pointed out how it was making fun of Asians with “squinty eyes”. Another model from the same Hollister event posted similar photos to his Twitter account.

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Michael Stipe throws a hissy, gets ass handed back to him by Fox.

I guess with R.E.M. now defunct, Michael Stipe has a lot of time to watch T.V.

So much time in fact, he heard Fox News playing "Losing my Religion," on its morning show Fox & Friends.

Stipe quickly took to the official R.E.M. HQ site to act shocked--SHOCKED that they could dare use his song, and gin up the grass roots movement who are apparently comprised of: people who froth at the mouth whenever they hear the words "Fox" and "News," and overpaid musicians of the 1% like Michael Stipe:

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