Über Content Expands to New York, Hires Michael Lobikis

Hollywood based Über Content has expanded to the East Coast, opening an office in New York. Michael Lobikis, who Über concurrently named as East Coast Director of Sales, will operate from the new office.

"Phyllis and I have been looking for the right person to help us open a New York office for some time,” said Über Partner/Executive Producer Preston Lee. "After meeting Mike, we knew we had found the perfect fit; his experience really made him the right person for our new endeavor.”

“Also, our own creative offerings have grown,” continued Lee’s Partner and Executive Producer Phyllis Koenig. “We've signed three new directors in the last six months."

Adland: 
 

United Nations Turns to Nice Shoes for World Humanitarian Day

August 19th was World Humanitarian Day, a day of commemoration instituted by the United Nations in 2003 that encourages people everywhere to help one another. In 2012, the United Nations partnered with Beyoncé for a campaign, I Was Here, to raise awareness about the day.

Adland: 
 

Hurwit Joins Nola

Nola Pictures has expanded its directorial roster with the singular talents of Bruce Hurwit, a multi-discipline, award-winning filmmaker. Hurwit brings a wealth of experience in television, film, and advertising, where he has earned a reputation for his off-kilter visual aesthetic, expert comedic timing, and unparalleled instincts for casting instantly memorable characters. Bruce’s experience as an agency creative director and as an executive producer/writer on episodic TV programming gives him a unique ability to collaborate on product driven content that is truly entertaining and original.

Adland: 
 

Oreo - Cheer up your lunch box - (2012)

Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs that are ideal for lunchboxes*.

“The Snack Packs are a simple way for mothers to bring a moment of fun to their loved ones even when they’re not around,” said Toby Bevans, senior brand manager for Oreo UK.

The TV campaign develops the family scenarios first seen at the beginning of the year. As the central character attempts to pilfer one of his child’s prized Oreo biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.

Commercials: 
 

Tobacco Body: 358 Helsinki.

If you're still smoking in 2012 you are most likely believe you're hopelessly addicted, or you're a teenager trying it out for the first time.

To convince the latter to throw the smokes away, Finnish agency 358 Helsinki teamed up with
Cancer society of Finland to get rid of the 1980's health posters and outdated materials and give the dangers of smoking a badly needed digital update.

Introducing: Tobacco Body.

Teachers can now show how tobacco wreaks havoc on the body on an Ipad. And hopefully it'll freak the hell out of students when they see all the harm cigarettes do to their bodies in ways they probably didn't know.

Adland: 
 

"The Right Hand" 2012 (USA)

"The Right Hand" 2012 (USA)

Filmworkers director Matt Egan creates a trailer worthy of a Hollywood blockbuster for Derek Haas’ new novel “The Right Hand”

Derek Haas has seen a lot of slickly-produced trailers full of pyrotechnics, special effects, and sexy women. They are often part of the marketing campaigns for the films whose screenplays he’s written, films that include 3:10 to Yuma and Wanted. But it’s unusual for one of his spy novels to get the Hollywood treatment.

 

Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

Anna Dello Russo at H&M - Fashion Shower - (2012) 2:45 (Sweden)

You need the fashion shower! - beware, this will stick to your brain. A perfectly designed eurotrash ear-ring, you need tha fahshåån showerrrrrrr. Anna Dello Russo teaches you the rules of fashion, and leaves you with this: accessorize. Always.

 

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

So flying i the US these days is like being on a nutty Japanese game-show. Yeah, that seems about right.


"Southwest Airlines’ flier-friendly policies always win in the competition-themed “Challenge” ad campaign directed by biscuit filmworks’ Mike Maguire via GSD&M. Using relatable humor, each of the seven spots play like clips from an over-the-top, hypothetical hit game show, “The Business Travel Challenge,” and feature different obstacle course competitions to metaphorically represent the various challenges of flying.
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