Carrington College - "Carrington College Squirrel" - (2012) :30 (USA)

Carrington College - "Carrington College Squirrel" - (2012) :30 (USA)

Award-winning animation and visual effects studio Hinge Digital recently teamed up with BVK to create a clever series of advertisements for Carrington College. The integrated campaign includes two animated and live-action broadcast spots, as well as three online outtakes, 24 print ads, plush toys and more, which all showcase original character designs by Hinge Digital’s talented team of artists. “Carrington College Squirrel,” the first :30 campaign promo, introduces new Carrington bird mascots, Goldie and Blue, and is now airing on TV, with a live-action spot to follow in September. Comedic outtakes from the project are also available to view online here: http://hingedigital.com/work/#carrington.

 

Fairey might be facing jailtime for faking evidence in copyright case, sentence on Friday

Fairey, who admitted to destroying electronic records and creating fake documents in an effort to thwart a copyright lawsuit brought by the Associated Press, might get prison time as part of his sentence on Friday reports the smoking gun:

Federal prosecutors want Shepard Fairey, the artist who created the Barack Obama “Hope” poster, to serve time in prison following his misdemeanor conviction for destroying and fabricating documents in connection with a civil lawsuit over the iconic campaign image.

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Catroulette

Here's a fun idea brought to you by the Famous Brussels peeps in Belgium: Catroulette.

It's a neat way to make use of our collective internet love of cats, by encouraging adoption, while at the same time, making us feel collective ashamed for hitting the "next" button.

One can only hope the pet adoption agencies in Belgium that have partnered up with Catroulette are of the no-kill variety. Wouldn't want to get all psyched about getting my next David Meowie, or The Great Catsby, only to discover they've already been sent to that Great Catnip Garden In The Sky.

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Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

 Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps....

 

Click 3X Continues Live-Action Push with Mayne

Click 3X continues its aggressive push into live action with the addition of Belinda Mayne as Click 3X Live's senior live-action producer. With expertise running the production gamut from design and branding to VFX, 3D, illustration and titles, Mayne brings a unique understanding of where her live-action work fits into Click 3X's robust production pipeline.

"I'm really excited that Belinda is here," noted Click 3X Live EP Mary Crosse. "Click 3X Live is a division that's growing rapidly. Belinda is a versatile talent with broad production experience ranging from live action commercials, longer form content and post production including animation and breakthrough VFX. She is able to overcome production challenges and find creative solutions at all budget levels."

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Please don't retweet this.

Did you know society is fast paced? Did you know we're too reliant on social media? Yes? Well pretend you didn't so this video from international Puntastic Banksy-cribbing "street artist" Above won't be as obvious.

This piece was done for an art festival in Copenhagen called Galore. The video is a time lapse culminating in 5 days worth of painting. No doubt intellectuals stood in front of it, sipping their Carlsbergs and nodding knowingly before tweeting the hell out of it.

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Kia Soul “Bringing Down the House” (David & Goliath)

Kia Soul “Bringing Down the House” (David & Goliath)

Love them or hate them, the Kia dancing hamsters are back. This time they travel back to the 18th century to disrupt an opera house of powered wig-wearing boring people. There are anachronisms aplenty: beyond the obvious cars, they are also responsible for bringing electricity, bad laser light shows and European-style EDM courtesy of Swedish House Mafia to a previous generation of otherwise cultured people.
See, because the Kia Soul, unlike other cars is totally different, man.

 

What's in an agency name? dw+h crowdsources a new name for their agency.

So you might have heard that agency DW+H ‏are crowdsourcing for a new name, over at Victors&Spoils project #112. There's a bounty of $4K to the winner of the name-game, and PSFK have interviewed the founders about this stunt (see below). DW+H explain in this post why they feel they need a name-change, and why they chose this approach.

One of our agency pillars is a belief in collaboration with other like-missioned companies. So today we launched a renaming project with the crowd-sourcing agency Victors & Spoils. It's an industry first for an agency to enlist another agency to help name them, and we're excited about that.
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Update - Leo Burnett says "sorry" to Asylum, but... it's our idea and we can do what we want to

An update to yesterdays post Asylum Films calls out Leo Burnett in open letter for stealing their work in Ronald McDonald House advert - Leo Burnett has responded. Cliff note: they say "sorry" followed by a "get over it".

As people theorized in comments and tweet-callbacks, the bigger budget shorter version shot by Blac Ionica was a client-requested remake to air in cinemas. Still doesn't explain why Leo Burnett didn't go back to Asylum... see Leo Burnett - RMHC Gate.

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Asylum Films calls out Leo Burnett in open letter for stealing their idea.

Ok, perhaps they're not being quite as blunt as calling "Stop! Thief!" in their open letter, but it makes for a snappy cliff-note type headline. Asylum films have sent an open letter to Graeme Light, head of TV at Leo Burnett pointing out the blatant similarities in Leo Burnett's Ronald McDonald film to Asylums film. They call a spade a spade:

It is essentially our piece of work reshot and redone with a bigger budget. Not only the concept, but lighting, the feel and shot selection are almost identical.

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