Director Matthieu Mantovani Joins The Joneses

Mantovani says he is eager to do more American ads and selected The Joneses after a year-long search for a U.S. home. “I wanted to find a company that was focused on a few directors and had a real interest in building my career,” he explains. “I liked Mel and the enthusiasm he has for my work. I was also impressed with the other directors on the staff and with the projects they have done. It’s a good fit.”


Paper Denim & Cloth holds “The Instashoot” on Instagram, Montreal movie posters made on Instagram

Seems that Pinterest and Instagram are still in fierce competition on who is going to be advertisers favorite this month, and so far Instagram is looking like they have the more interesting ideas.....

First up, Paper Denim & Cloth is re-launching this week with a new collection on Wednesday live on Instagram. The fashion brand, which has been dormant for the last few years, is making a comeback with a new Spring/Summer 2013 ready-to-wear clothing line.

Paper Denim & Cloth believes fashion should be democratic, less about a particular style, and more about men and women bringing their own style to life. It’s inclusive and authentic.


Optimum - 'Roaming' - (2012) :30 (USA)

Optimum - 'Roaming' - (2012) :30 (USA)

To promote Optimum WiFi's over 35,000 Hot Spots in the Tri-State area, The Brooklyn Brothers and Blacklist's WIZZ have created a series of comedic spots starring HotSpot the dog, Optimum's new mascot, and his technically challenged owner, Ben.

To create the campaign, Blacklist's WIZZ traveled across the pond from their Paris studio to photograph locations in New York, New Jersey and Connecticut. These high-resolution photographs were then printed out and spray-mounted onto cardboard miniatures to create a set. The backgrounds were all shot with a real camera and then combined with WIZZ's stop-motion-look and animated 3D characters to create the final look.


BBH Barn Team Waffle interns spam Linkedin for a cause, manages to conjure up anti-sympathy

BBH Barn Team Waffle, which is half of the BBH Asia/Pacific 2012 intake of creative interns, are all up in arms about their anti-trafficking persona being removed from Linkedin. So much so, they've posted a plea to Reid Hoffman on tumblr begging him to reinstate the ad. The "ad" that was a fake profile on Linkedin, that befriended (oh, I'm sorry, networked), with a bunch of creative professionals on Linkedin.

Our idea was simple: the more connections the profile made, the more people we would have educated about the issue. Ultimately, it’s a matter of public awareness.

Your idea was spam.


Brazilian ad agency Africa creates dead end website on Pinterest

Look, I get it. As an agency, you want to be hip and cutting edge. As an agency, you want to showcase your work while simultaneously show off your awesome web-skillz. This is why we have Grey on Facebook, Holler Sydney on Pinterest and Tribal DDB on Instagram. And now, Africa creates a dead end website on Pinterest.


Chick-fil-A recalls totally gay Muppet toys due to "safety Issues"

It all started with a comment to the Baptist Press last week, where Chick-fil-A's Dan Cathy admits he's a faithful Christian witness who goes to church on Sunday (when the Chick-fil-A's are closed) and is (gasp!) married to his first wife. That's not the comments that got him in trouble though, this is:

"We are very much supportive of the family -- the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that.


NATAL - "Don't carry the war trauma all by yourself" - Israel

NATAL, the Israel Trauma Center for Victims of Terror and War and Y&R headlines this image with "Don't carry the war trauma all by yourself", showing someone carrying himself.


Kim Dotcom propaganda song vs the Premissionless Innovation Remix - Lessig Edition

Kim Dotcom has released a video and an annoying tune stating that "The war for the Internet has begun." and "Hollywood is in control of politics". If you can't figure out which parts are supposed to be ironic it's because he's serious all the way. He honestly believes that the Megaupload empire is a movement, and sings: Keep this movement going. Keep this movement tweeting. Keep this movement moving. (so that he can buy more cars?) He wants you to join in: "It starts with you and me we will make history." How grassroots of him, and the footage is of 99% / Occupy protesters wearing Guy Fawkes masks as the wall street protesters were all against... Hollywood? The Martin Luther King images do not make Kim look good.


Apple - iPhone 4S - Martin Scorsese / Busy Day (2012) :30 (USA)

Apple - iPhone 4S - Martin Scorsese / Busy Day (2012) :30 (USA)

"I like you Siri, you're going places"

Siri helps Mr. Scorsese reschedule his busy day, and figure out if that's Rick via Apple’s Find my Friends app.


Mullen does catvertising work.

Mullen has decided to jump onto the catvertising* bandwagon, and now all their work on their homepage is found via kitteh-cat gifs. Aaaaaaw, kitteh!. When the epic fight between "cats" and "dogs" began at the dawn of internet-time and the advent of folksonomies, we always knew that the tag-cloud for "Cats" would surpass "Dogs". Now we can't click any given tab without running into felines. The internet is officially made of cats, not a series of tubes. Perhaps cats in tubes!