The Washington Nationals - Natitude - 2012 :30 (US)

The Washington Nationals - Natitude - 2012 :30 (US)

Major League Baseball's spring training is going full tilt, meaning it's time for East Pleasant and its sister companies to again help the Washington Nationals gear up for the season, this time in the form of a high-energy :30 TV commercial, that was filmed as part of their 2012 "Natitude" campaign. Developed in conjunction with the Nationals and their branding agency Forty Forty, the campaign's commercial was directed by East Pleasant's David Weinstein and features editorial work from Pleasant Post and VFX from EP*Vision.

 

Sony Android - “Mind of a Child” - (2012)

Sony Android - “Mind of a Child” - (2012)

What really goes on inside an android? Ask a child and this is your answer.

 

Biomen - "Hitler recommends Shampoo for men" - (2012)

Biomen - "Hitler recommends Shampoo for men" - (2012)

Oh HELLO, here's the hat trick of offensivenesss, it's not just the real Hitler, used in an ad, but it's also a misogynist shill to teach people that real men (which presumably the mass murdering dictator was), don't use women's shampoo. For serious, the VO is translated as such:

If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen.
Real men use Biomen.

 

As Belvedere Vodka just proved: everything a brand says in social media is an ad in the eyes of the consumer

The above screenshot depicts an image posted to the Belvedere Vodka facebook page. With Facebook's new confusing extra pages, anything posted public with Belvedere Vodka in the text ends up on a page of it's own making it even harder for a brand to put out the fire.

Adland: 
 

You're either a shill or a mark.

The above user sings the praises of a brand without prompting, with only a humble goal in mind: to be liked by said brand.

Wait, what?

Just a few years ago, brands were begging to be liked. Now all they need to do is wait for the user to beg for a follow or a RT before acting. Well-versed in online behavior, brands can now troll through social media pages, look for mentions, and reward this behavior with a "follow" or just by mentioning the user. (Adding

The brand wants to sell you something. And you are not only being duped into trying it, you're then telling 500 of your closest friends about it, too. You're a shill who gives out free advertising. Your tweet is the equivalent of wearing a Coca-Cola T-shirt in the 80's.

 

Dockers - the last phone booth - (2012) :60 (USA)

Dockers - the last phone booth - (2012) :60 (USA)

When the very last phone booth crumbles into dust, where will all the superheroes change their clothes?

 

Playboy SA - Crack addiction / Silicon Valley / Deforestation - (print) South Africa

These puntastic juxtapositions are supposed to remind people that they can actually read Playboy for the articles. If they're not blind.

All who get the joke raise a hand. Not that hand. Ew.

Commercials: 
 

EA Sports – Overload - (2012) :30 (USA)

EA Sports – Overload - (2012) :30 (USA)

San Francisco advertising agency Heat's latest TV commercial for EA Sports, showcasing the video game company's SSX title. The commercial shows off the game's dramatic and epic take on iconic mountains in a massive world as snowboarder gamers pull tricks that defy reality.

 

Kotex - Inspriration / Pinterest campaign - (2012) Israel

Kotex - Inspriration / Pinterest campaign - (2012) Israel

To promote the designed Kotex, smoyz went to pinterest to stalk track down what inspires women, between all the cupcake photos.

 

Verizon - Bad Idea (2012) 0:30 (USA) BADLAND ALERT!

Verizon - Bad Idea (2012) 0:30 (USA) BADLAND ALERT!

Watch this commercial, and then if it doesn't immediately trigger an old memory, go to Google and look for Saturday Night Live's Bad Idea Jeans commercial parody from 1990.

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