Millennium Bank - Less than zero - (2012) :30 (Poland)

Millennium Bank - Less than zero - (2012) :30 (Poland)

Good Account challenge other accounts for zero offering lack of charges forbasic services and up to 50 zloty cashback every month as well.
The campaign starts on the 17th of February and it’s a continuation developed in 2011 format. Main tv spot characters are already known from the autumn campaign of Good Account - bird, but also rabbit and skunk as a rock band.

 

Dos Equis - Call of the Most Interesting - (2012)

Dos Equis - Call of the Most Interesting - (2012)

The most interesting man in the world and his lute are the cause of borealis aurora. Of course.

"If you were to hear one of his horn solos live, you would feel every emotion you've ever experienced, simutaneously"

 

Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

Commercials: 
 

The Cosmopolitan of Las Vegas - Banquet / just the right amount of wrong

This might look a bit like the last supper, and has many details like the hand on the skull to the left that seemingly belongs to nobody depicted, but what we're supposed to see is the environmentally sustainable bamboo swizzle stick. Because the Cosmopolitan hotel in Vegas is just the right amount of wrong. I'm confused as to whether the swizzle stick is right or wrong, too busy trying to find an owner of that hand. This is going to bug me for the rest of the evening I just know it. Oh wait, I bet it's "thing" who just joined the party, Morticia is in the ladies room. Yep, that explains it.

Commercials: 
 

Gonjasufi - The Blame - Desert and deserted Los Angeles

Gonjasufi - The Blame - Desert and deserted Los Angeles

Director Neil Krug creates a desert in Downtown Los Angeles for Gonjasufi

The video for “The Blame”, a soothing yet melancholy track, features Gonjasufi wandering in solitude amidst a post-apocalyptic Los Angeles. In conceptualizing the video, Krug recognized the song’s dark undertones and chose to enhance it with desolate imagery to bring it to life.

Having always had a fascination with the 1970s films The Omega Man and Soylent Green, Krug went back to these films for reference to prior to filming and selected quintessential Los Angeles locations that would be easily recognizable. A major challenge in the production of the video was creating the illusion of a deserted city within a congested urban metropolis.

 

Americans for Grammar - Biatch / Fuk the sistem

Poor grammar. We see it every day. In facebook posts, in emails, in memos... and graffiti tags on the street. Created by Y&R Chicago these print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.

and you know I only posted it because I thought "Biatch" was great. :P

Commercials: 
 

Link Lust: Pinterest & money, Confessions of an ad creative

The Atlantic have an article Why pinterest is playing dumb about making money where Alexis Madrigal crunches numbers for us.

Digiday: "confessions of an ad creative", is also worth a read. Nice one @bmorrissey

Adland: 
 

Hyper Island team sell their brains on Ebay

Hurry! Going fast! The Hyper island group collective that calls themselves "Cousteau Collective" are selling their brainpower on Ebay. The small print explains that you'll get 48 hours of brainstorming from ten people, if you send your brief no later than 10am Stockholm time on Monday, February 27th.

Adland: 
 

Fotolia - The Bold type only leading european stock campaign

I love the sarcasm here. I love that the long-running sentences manages to pack in both American and European stereotypes with tongue firmly planted in cheek, while name-dropping drool-worthy designer items carefully painting a picture in your mind that corresponds to what's described. I love that the response to a photo-agency brief is a campaign without photos.

Commercials: 
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