Lost In Motion

Lost In Motion

Opening on a lone male figure, Ben Shirinian’s two-minute film pulls its viewer into the world of dancer Guillaume Côté as he loses himself to his movement in an undefined, mysterious space. Combining live action with subtle visual effects, Lost in Motion encapsulates the precision and technique of the dance to beautiful effect, exposing the strength and athleticism behind it.

 

Gatorade G Moments: Eli Manning - Topical NYT ad yesterday

For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning's G moment: winning his second Super Bowl.

Commercials: 
 

McDonald's Poppy guerilla stunt might last forever as it's illegal to remove it

Sean Click may have come up with the everlasting ad, as "it is illegal to pick, destroy, or dig up a California poppy" in California where this McDonald's logo appears on the side of a road. (California Penal Code § 384a actually this law applies to any plant, not just poppies.)

Adland: 
 

Mars Bar - Grand Manan / Heated viewing area - (2012) :30

Mars Bar - Grand Manan / Heated viewing area - (2012) :30

Little-known New Brunswick island Grand Manan has become the star of a heart-warming new campaign for the MARS® brand aimed at bringing together local residents. A fishing community one and a half hour’s sail from the mainland, last year the island got what every small Canadian town dreams of – its own ice hockey rink. And this winter the makers of MARS® partnered with Hockey Canada to lend a helping hand by adding in a heated mezzanine, keeping out the cold for spectators cheering on their players who could now have the chance to become the future Sidney Crosbys of the game.

 

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

 

Which ad won the super bowl? Madonna's.

So, approximately 169 million people have been buzzing all day around the various watercoolers in the offices of the world, pondering who won the adbowl. The answer is: Madonna did. Refactoring iconic Hollywood with an entrance fit for Elizabeth Taylor, roping in slackrope walkers, doing handstands with cirque du soleil and dubbing her pop princesses, Madonna just showed all you advertising people up. She might have slipped once, but she can hipshake with the best of them, and isn't afraid to elbow one half of LMFAO in the chest for missing his cue. She just showed you adfolks how one borrows interest, rides the wave of the latest trends, and dresses up in "been done before" without losing sight of selling her own brand in the process. Unlike some of the ads in this years superbowl, I think Madonna will move the most units. You ad kids should take notes.

 

Shit advertising students say (stick a fork in this, we're done)

Oh noes, there's yet another shit  says out there, and somehow apropos that it's the ad students latching on to the meme last. I had to post this anyway, for two reasons. 1: the use of comic sans in the end title, ha ha you sarcastic kids, and 2: the fact that they're still saying what we used to say when we were ad students.
Well, apart from the "I don't know coding so I have to be with someone who does" line. We used to say "I can't spell, so I have to be with someone who can". Who am I kidding, we never said that.

The agency letter joking was a bit too far kids. That joke is so old KFC used to be called "ye olde Kentucky Fricasseed Chicken" when it was first told.

Adland: 
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