What is the ADversaries challenge? It's the thing we all do anyway, we pit the greatest advertising icons against each other, and now there's an actual facebook page game for it, created by Texas ad agency Sanders\Wingo.
“What started as the typical creative debate about the industry developed into one of those ‘wouldn’t it be cool’ moments,” Executive Creative Director Shanteka Sigers, said. “Every single agency and every marketing department tosses around the conversation about industry icons. We just took it online to let everyone weigh in on naming the greatest.”