Old Milwaukee / Will Ferrel - Field - (2012) :30 (USA)

Old Milwaukee / Will Ferrel - Field - (2012) :30 (USA)

Old Milwaukee is not actually paying Will to do this, he is doing it himself. Why? Because he likes Old Milwaukee. (this is part of the myth for this campaign.

 

Darling, your brief is showing: A Super Bowl USP critique.

So you have a Super Bowl spot. It's creative. Or at least what passes as creative. There’s just one thing: the actual USP or RTB or whatever acronym you want to use that stands for “the part where we sell you shit.” What do you do with it?

Apparently some have chosen to regurgitate a line on the fucking brief.

Case in point:

 

BMW 3 Series - The Big Grab (2012) :30 (USA)

BMW 3 Series - The Big Grab (2012) :30 (USA)

Local spot airing in NY Tristate area during the game. Everybody is cold, except the driver.

 

Dannon Oikos Greek Yogurt - The Tease (2012) :30 (USA)

Dannon Oikos Greek Yogurt - The Tease (2012) :30 (USA)

The spot airs in the 3rd quater and stars John Stamos and is a UGC spot by Remy Neymarc of New Jersey via a contest by Poptent. This will be the first time for the brand to appear in the Super Bowl Ad lineup.

 

Toyota Camry 2012 - It's Reinvented (2012) :60 (USA)

Toyota Camry 2012 - It's Reinvented (2012) :60 (USA)

Extended version that plays on potential reinventions, such as a couch, police officer, and a baby that doesn't poop and is ALSO a time machine. A :30 airs in the 3rd quarter.

 

1stBank - Super Bowl (2012) :30 (USA)

1stBank - Super Bowl (2012) :30 (USA)

Local ad aired in 3rd quarter in Colorado that encourages viewers use the commercial break to pee. As ad people, we all know that’s what the game is for.

 

Suzuki Kizashi - Sled (2012) :60 (USA)

Suzuki Kizashi - Sled (2012) :60 (USA)

Featuring "Movin’ on up" by 50 Cent. Pre-released version included a song called “Party Still Jumpin” by Benjamin Kahle Music. Ad wіƖƖ air both іn 60-second and 30-second formats іn local markets.

I'll admit it, it's a cultural thing. I know the land of permafrost and distances well. So the first thing I thought when I saw this was: Suzuki makes a diesel car?

Where the heck will you find a gas station when there's only igloos?

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