Gatwick Express gets artists to make music for their train journey

Jason Scott and Joris Phillippart at VCCP helped to create a campaign for Gatwick Express trains with the idea that the right music makes any journey better. They got three artists to create three 30 minute tracks that synch exactly with the view from the train.

Dub-step legend and Radio 1 DJ ‘Benga’, Oscar nominated composer ‘Philip Sheppard’ and indie band ‘The Milk’ created the tracks, and customers can download one for free when they book online.

The campaign includes a parallax website at http://www.gatwickexpresstracks.co.uk/, where you can hear samples by each artist at different points on the journey. The campaign is being promoted using print, outdoor, radio and ambient.

You can see Benga's documentary here:

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Chipotle takes home Film Lion Grand Prix

Sweet animation and Legendary Willie Nelson covering Coldplay's "The Scientist", won the Film Lion Grand Prix and Branded Content & Entertainment Lion Grand Prix with this this two-minute animated lovely for Chipotle that ends with the line "Cultivate a better world".

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BETC wins the Grand Prix Film Craft for "The Bear"

After taking home a pawful of Yellow Pencils at D&AD Awards earlier this year, the team at BETC Paris takes home some more metal for their work on "The Bear" for Canal +.

"I have never met a bear with such an appetite for lions before", jokes Stéphane Xiberras, CCO of BETC Paris and creative director of "The Bear," at the news of the success at this years Cannes Lions Festival. At Saturday night's ceremony, "The Bear" for Canal+ was awarded no less than four Golds (three in the Film Craft category and one in Film), one Silver (Film Craft) and the Film Craft Grand Prix.

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Rethink Communications: Month in a car

Did you know the average Torontonian spends 80 minutes a day in a car? Apparently not. Because an environmental community center called Evergreen Brick Works and Canadian fun shop Rethink Canada is launching an initiative designed to create learn just how bad commuting sucks in Toronto.

They held a casting call and interview session to choose the right person for the job. It ended up being 4th year Film Student Tanner Zurkoski. He gets to spend an entire month in a car. For the #monthinacar initiative launching June 26th. It will also kick off a Transportation Expo on June 30th.

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ThinkLA Hyper Island Master Class next week

This is a reminder that the Hyper Island Master Classes in los Angeles Jun 25 - Jun 27, 2012 are still available, and you should sign up for a reboot of your brain to ensure that you keep on your creative toes for the rest of the year.

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Cyber Lions Grand Prix to Tweets and Utility App

This year, two campaigns took home the Cyber Lions Grand Prix.

Sweden - Curators of Sweden by VOLONTAIRE in Stockholm have some fancy new metal to show off. The post about the world's most democratic twitter account has been read over eleven thousand times already, which isn't always a good thing.

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Radio Lions Grand Prix winner as annoying as the mosquitos it claims to get rid of?

Radio Lions Grand Prix winner was "Repellent Radio" for Go Outside Magazine by Talent, São Paulo, Brazil.

Ok, so what? Well, President of Rob McLennan said in his President's Message: "I’m really looking forward to working with the world's leading creatives to find the freshest work for one of our oldest mediums."

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Why talent leaves ad agencies for greener pastures - how do you make your pasture the greenest?

Heidi from Heidi Consults has shot from the hip and aimed at every point Mike Sheldon made when he held this talk in Cannes "Why your best talent is leaving and what you can do about it": Now, if you and your award winning team are not in Cannes right now, you might want to read both of these.
The real reason why your best talent is leaving your agency

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Stones Telling Stories - the Online Holocaust museum - (2012) Germany

Stones Telling Stories - the Online Holocaust museum - (2012) Germany

"Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps and on Google StreetView you could see the actual house out of which the person had been deported. We planted street posters in Germany cities that reminded people to keep their eyes open for Stumbling Stones in the pavement. And through an iPhone App users got access to further information like biographies, personal memories and photos. Thus we made the stumbling experience more tangible and revealed unique stories behind every name – because that´s what people will remember."

 

Jeremy Scott shoes not racist. Just "inspired," by My Pet Monster.

Now that we've all calmed down about Jeremy Scott's "Shackle Shoes," and adidas decided not to release them after all the fury, according to the Observer we get this.

The article, is quite illuminating. First of all, no one but sneaker heads (bloggers who get free pairs of shoes and then write about them) cared abut these for six months until adidas posted a photo on facbeook. And then the rest of the world freaked.

The article then goes on to say what adidas won't. The shoes are, in the Observer's words, is (pretty explicitly) inspired by: 90s cartoon/toy sensation My Pet Monster.

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