GM stops buying ads on Facebook, keep pages, do they "get" Social Media better than everyone else?

Soon after the news that GM has pulled all of it's ten million dollars in paid advertising from Facebook, BL Ochman at Adage shows us 11 Boring Things GM Posted on Facebook. By posted she means on their facebook pages, the "free" Facebook advertising space they are not paying ten million dollars to occupy. Ochman argues that GM doesn't get social media, and they never did. I think by yanking the ten million media spend, while keeping their pages, they're showing that they know more than they let on.

Here's an example that Ochman picked off GM's facebook fan page to make her point:


Taco Del Mar and Wexley School for Girls go shrimpsurfing

The lovingly hipster-branded Taco del mar tapped Seattle-based advertising agency Wexley School for Girls to launch their new Shrimp Tostada.

The idea is to make you laugh, as "the only thing Taco Del Mar takes too seriously is their food and their customers."

“We are excited about these spots," says Ian Cohen, Executive Creative Director of Wexley School for Girls. "Taco Del Mar is all about bringing the best Baja style Mexican Food to the world and what better way to tout the Baja than with a surfer."

"Of course our surfer also reflects the fun and quirky aspect of the brand too," says Cohen. "So all in all we hope people grasp the fun of the spots and head to Taco Del Mar for a Tostada."


Epic Steps - Free Bradley manning posters running thanks to cause marketing Kickstarter for billboards

Depending on your view, Bradley Manning is either a patriot or a traitor for his alleged role in supplying Wikileaks with a bunch of classified documents.


Is Working Not Working a freelancer's dream come true?

A new site designed to streamline the freelancing process is in Beta right now.
Working Not Working was created by Justin Gignac and Adam Tompkins.

The goals of Working Not Working are fantastic : less time spent on self-promotion, more time being creative. It also acts as a way for hiring managers to find, favorite and create their freelance list.

Meanwhile, freelancers create their profile, including title, experience level and day rate. They also earn the equivalent of "mad props," and increase their reputation (and one presumes, their frequency of jobs) in the process.

photo Benny Chan

TBWA/Chiat/Day launch 'content arm' dubbed "Let there be dragons"

The LA branch of TBWA, home of Lee Clow and countless surfboards, has launched a "content arm" they dubbed "Let there be dragons". It's headed up by veteran producer, Jennifer Golub. Why dragons?

The name of the entity comes from 16th century cartography. Jennifer explains, "When map-makers had to identify uncharted waters, they labeled them, "There be Dragons." We love the challenge of the uncharted waters of new content and new media. We're saying bring on the dragons. We're ready to slay them."


H&M's posters with over-tanned Isabeli Fontana gets adbusted in Hamburg.

H&M's latest sumer bikini campaign with an übertanned Isabeli Fontana has been heavily criticized for promoting an unhealthy obsession with tanning.


VW Polo - Dad / I'll watch over you - (2012) :90 (UK)

VW Polo - Dad / I'll watch over you - (2012) :90 (UK)

Protective father's evolving relationship with his daughter goes from sheilding her from rain, to boys and eventually when she is due to fly the nest his protective act is to get her into the safest car he knows.

There's rumbling on the interwebs that the song in this spot is too close of a soundalike to the Beach House song "Take Care".

Update Beach House released a statement on their facebook page that they were approached to licence the song but declined the offer.


Carly's Café - Experience Autism Through Carly's Eyes - (2012)

Carly's Café - Experience Autism Through Carly's Eyes - (2012)

People are becoming more aware of autism, the mysterious condition that affects 1 in 88 children. Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2, has made it her life mission to help educate people around the world about the truths and myths of autism since finding her voice at age 10.


GM to Facebook: We're done here.

According to this article in the Wall Street Journal, General Motors is yanking its advertising from Facebook.


Cannes Media Person of the year 2012 : Jack Dorsey, father of Twitter

The Cannes Lions Media Person of the year award 2012 goes to Jack Dorsey, the creator, co-founder and Executive Chairman of Twitter, Inc. and the co-founder and Chief Executive Officer of Square, Inc. Join us in 2013 when the prize goes to Pinterest!