Soon after the news that GM has pulled all of it's ten million dollars in paid advertising from Facebook, BL Ochman at Adage shows us 11 Boring Things GM Posted on Facebook. By posted she means on their facebook pages, the "free" Facebook advertising space they are not paying ten million dollars to occupy. Ochman argues that GM doesn't get social media, and they never did. I think by yanking the ten million media spend, while keeping their pages, they're showing that they know more than they let on.
Here's an example that Ochman picked off GM's facebook fan page to make her point: