Sauza Tequila - Make it with a Fireman - (2013) 2:00 (USA)

Sauza Tequila - Make it with a Fireman - (2013) 2:00 (USA)

Make it with a fireman. Get it? Yes there's a sizzling sex bomb showing us how to make a good stiff drink here, after saving kittens, speaking french and understanding the pains of high heels. He's like Old Spice's cousin, and he brought booze.

 

Radio Klassisk brings the classical music to Copenhagens public transport system, again.

"Classical special train" the sign declared before this metro train appeared carrying a conductor and Sjællands Symfoniorkester inside. People boarded and were treated to Peer Gynt on the metro. This flash mob thing is getting really old in the tooth, but when your tagline is "enjoy the music" and you are a classical radio station, I don't see anything wrong with bringing the music out to the people to enjoy. Pretty neat.

Adland: 
 

The Official AdLand Advertising Tutorial: Part Seven - Case Studies

Today we bring you Part Seven of the ongoing Official AdLand Advertising Tutorial. This time, we thought we'd share some helpful (and not so helpful) advice on creating The Case Study.

Professors teaching class today: Kidsleepy and yours truly Åsk Dabitch Wäppling.

Chapter One: Sincere advice for those unfamiliar with sarcasm.

  • The longer the better. Five minutes is your minimum amount. Think of it as a logo: The bigger, the better.
Adland: 
 

EDF Energy-Thank You- (2012)- (UK)

French company EDF Energy wants you to feel better about energy. And the best way to make you feel better about energy is to give you prizes as a Thank You.
Prizes ranging from a lowered energy bill to Olympics tickets. Because every client and their grandmother will piggy back on the olympics this year.

ais London dropped the newest installment of its "Thank Yous campaign," with a giant handmade zoetrope to illustrate all the faboo prizes one can win with EDF Energy. It's hand made. It's crazy fun. And I think I'd rather win that than tickets to see the olympics, but that's just me.

This is all working in tandem with EDF's new "Feel Better Energy," campaign, mind you. AMV did the TV spot to go with the campaign launch. A spot starring a youtube mascot.

Adland: 
 

Jameson Irish Whiskey - Pub Paintings - (2012)

Here's quite the clever bar ad creep that just nabbed a Bronze at the one show which means that yes, you will very likely see this in Cannes this year. TBWA\Chiat\Day New York have tried before, and not quite reached Cannes quality limits but like a good whisky this campaign is maturing, and personally I think that "Pub paintings" has a chance at some lion-action.

Spot McSorley's old Ale house among the bars, the paintings fit right in there.

See also The Hawk of Achill.

Commercials: 
 

NYT battle - Real Life game - NYT.fi

NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.

Commercials: 
 

Scamworld: "You got to run your business like a Mafia-like organization" article on Internet marketing

If you only have a moment to kick back and read a single proper article this weekend, make it : Scamworld: 'Get rich quick' schemes mutate into an online monster written by Joseph L. Flatley at the Verge. He dives deep into the world of Internet Marketing and finds a network of pitchmen who have used the internet and fear of a failing economy to play the ultimate long con. It's detailed, it's well written, and it's depressing as hell.

Adland: 
 

Schools That Can - Best seats in the house - (2012) :45 (USA)

Schools That Can - Best seats in the house - (2012) :45 (USA)

A simple, unadorned classroom seat that millions upon millions of students sit in every day, every year, everywhere.

That iconic seat is the centerpiece of a new 45-second animated video created by Psyop and Ogilvy & Mather New York on behalf of Schools That Can, a national non-profit network of high-performing urban schools in under-served communities.

Helmed by Psyop Creative Director Gerald Ding, the spot depicts some of these aspirational occupations by piecing them together from playful illustrations of educational ephemera. Protractor-shaped spaceships zoom by in outer space and test tube clusters play the part of undersea coral.

 

DUCK Throws a Knife Party with Latest Addition

DUCK has sliced two birds with one stone, considerably escalating its presence in both the live-action and animation realms with the addition of versatile director Knife Party. The Sydney, Australia-based talent - also known as Simon Robson - will focus on ad campaigns, full-length feature films, and cause-based special projects.

Adland: 
 

Faber Castell - Munch's "The scream" & Van Gogh’s "Terrace Cafe at Night" recreated

Here's somethig that's a lot more complicated than the rather nifty framed Crayola monogram in @adland's image feed - Faber Castell created "the scream" in cut bits of colorful Faber Castell's.

Commercials: 
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