Kia Optima - Mr Sandman / Dream - (2012) :60 (USA)

Kia Optima - Mr Sandman / Dream - (2012) :60 (USA)

So Mr Sandman spills some dream dust. The missus dreams of a hunky guy on a white horse, while the hubby clearly overdosing on the dust gets Adriana Lima, Chuck Liddell and Mötley Crue while driving a KIA around a racetrack surrounded by bikini-clad screaming fan girls. This couldn't get more male vs female stereotypical if it tried. But then hubby slams the car through to his wife's dream and steals her away from her dreamboat. I guess that makes it okay then? I don't know. I was distracted by all the boobage. Count them.

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The 60 airs in the 4th quarter of the big game and features Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart”

 

Old Spice - Charmin POWER - (2012)

Old Spice - Charmin POWER - (2012)

The Old Spice power scent is so powerful, it shows up in other commercials. In other words, it stinks to high heaven.

 

AXE / Lynx Attract - Unleash the chaos - (2012) :60 (UK)

AXE / Lynx Attract - Unleash the chaos - (2012) :60 (UK)

Watch out world, when the new Lynx scents come out, they are available both for men and women. Chaos will be unleashed. Nookie will be had.

 

Century 21 - Smarter Bolder Faster / Unicorn - (2012) 30 (USA)

Century 21 - Smarter Bolder Faster / Unicorn - (2012) 30 (USA)

Donald Trump gets outwitted, Deion Sanders gets outbolded and Apolo Ohno gets outskated.

 

E*trade - Fatherhood / Super bowl ad - (2012) :30 (USA)

E*trade - Fatherhood / Super bowl ad - (2012) :30 (USA)

No...No nonono. It's not enoygh that a new father has to get financial advice from a baby, now that kids mate is speed dating in the maternity ward? E*trade, you've just overstepped the weird. He is literally cradlerobbing.

 

Chevy Sonic - JOY - super bowl (2012) :30 (USA)

Chevy Sonic - JOY - super bowl (2012) :30 (USA)

Post-Game spot. As always, here’s some fantastically adorable character design from Psyop. “Joy” for Chevy, via McCann, is airing during Sunday’s Super Bowl. “Everyone remember to go pee-pee.” Love.

 

KIA Optima - Dream Car for Real Life (extended) (2012) 1:30 (usa)

KIA Optima - Dream Car for Real Life (extended) (2012) 1:30 (usa)

Extended version. A :60 airs in the 4th quarter of the big game and features Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).

 

DKT Prudence - Persuasion / Not a monster - long copy ad for condoms

"Things we're getting even more interesting, and I'm not just talking about the conversation. I beg your pardon? That's why you locked yourself in the bathroom? That's what you do when things get more interesting? Do you do this when you watch a movie that's not so good, and then, suddenly, there's a twist and it gets better?"
Commercials: 
 

Microsoft slaps Google in ad about Google’s new data policy

The body copy in this ad isn't holding back, and it ran in many national newspapers in the US on Wednesday. If it wasn't clear to you before, it will be now - you are not a user of search tools, you are a bit of data to sell to advertisers.

"Every data point Google collects and connects to you increases how valuable you are to an advertiser"

Of course, Microsoft would like you to use their products instead. Like Bing.

Commercials: 
 

The "Likebelt", like things by thrusting your pelvis at it.

The kids at Deeplocal must have been a litte bored recently, as someone sat down to make the "Like Belt". This fancy giant buckle allows you to "like" things in the real world... By thrusting your pelvis at it. A bit like a misbehaving dog or one of the guys from Wayne's world: SCHWING!. Oh ha ha, very funny - and to make sure you realize how silly this is they took the belt out for a test on the town, liking coffee-shops, checking in at the office and making facebook friends. The best part is when the lady wearing the belt wants to make Facebook friends with the guy she meets.... wait for it.

Adland: 
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