BMF Melbourne is bringing back a famous Australian advertising icon: SOLO Man. Gone for over 20 years, the new campaign is a take on SOLO's history and shows how the Australian legend began.
"Our aim was to reinstate SOLO as the best reward for a big thirsty effort, and we felt there's no better man to deliver this message than SOLO Man. He's demonstrated SOLO's thirst crushing powers to generations of Aussie men, so we're really excited to see this campaign introduce a new chapter in his history." sad Meg Terrill, SOLO Brand Manager.