The boy wonder Justin Bieber has released a perfume, called "girlfriend" of course, for maximum sell. His earlier perfume "Someday" promised perhaps in the future, while this one commits. So does the launch campaign created by @BBHLa, at Justin Bibers Girlfriend there's a competition going down with 5 hours left. It asks you to rap new lyrics over the "boyfriend" song - a task that it seems a millions girls were quite up for. Yesterday tumblr crashed due to the constant reblogging of Justin Biebers girlfriend.