Military Intelligence is an oxymoron, Part 1

We harbor the somewhat delusional opinion that consumers are waiting with bated breath to follow our communication across all media channels. See the Youtube video, click the Facebook link at the end. See the sneak peek behind the scenes short at the cinema, so you can then share it on your special app.

The reality is that it’s hard enough to get someone interested in viewing even one ad. But let’s assume for a second it is true. Some brands do an excellent job of maintaining the unified message. Adidas and Nike and Starbucks are consistent across all media. So no matter where you are, you see the same message, even if the executions change.


Ads seen from trains - the cheering, and not cheering, people as you pass has been done.

I'm sure we could do an entire badlander series of ads (and Chemical brothers music videos) filmed from trains. I'm showing you these three to demonstrate how different the mood can be despite how similar filmed the motion is.


Lego campaigns seem based on lego enthusiasts images

Just a note here, the Lego campaign from JvM that seems based on an internet meme/image isn't the first one from Lego to do that. It's not even the first from JvM and Lego.

Take the image above as and example. The Tank Lego ad is from "Making History" where tanks, the Brandenburg and the Ali knockout are depicted in lego. Kinda like historic moments in Lego and very much like this Tiananmen Square recreation.


Nike running couple copies Rubber industries running couple?

Regarding the "Nike Free I would run to you" romantic saccarine overdose of an ad... Yes, It's been done before, and better too, because as I recall I didn't need an insulin shot after viewing the Japanese Cannes Gold Lion winning version of this running couple story. I did however need a bit of kleenex. Lets compare ads inside, shall we?


Nike Free: I would run to you.

And hand you a toothbrush so you could scrape the saccharin off of your gums.

Nike spells twee with a capital T in this spot for Nike Free Run+. It's a duet between a man and a woman in a Long Distance relationship who have made a pact to run across the country to be with each other. Except the man craps out early, ends up in the hospital like a pathetic schmuck who can only lay in a heap until his lady woman shows up to smother him with kisses and cause his EKG to go on the fritz.


Creative's in-joke or did we miss something?

The new online campaign for Scion iQ has us all a bit perplexed. And not in a good way. Perhaps it was just an in-joke gone awry. The puns begin with the car doing donuts. And people eating donuts. Right. But what's with the milk? Double visual entendre starts with the fact that they're at Randy's Donuts. Girls in bikinis with white liquid all over them. Check.


101 Contrarian Ideas About Advertising

Image of 101 Contrarian Ideas About Advertising

If you read the Ad Contrarian, then you know what this book is like. He runs against the grain, he rants on making his points, he'll have you laughing at the hype and he hates pretty much everything that is hyped. Fans love this, love him, and even those who don't agree with him check the blog because it's darn-tooting refreshing looking at the latest glass of Kool-aid from the angle of someone who didn't drink it.

Ad Books: 

GE - "Living masterpiece" - (2012) 2:17

GE - "Living masterpiece"  - (2012) 2:17

Re-creating a Van Gogh masterpiece using living plants. Faboo.


Farkyeri ad agency declares they are not men in response to offensive Hitler men's shampoo ad.

In response to the Hitler recommends Bimen shampoo for men Farkyeri, a local Turkish ad agency, decided to don dresses and declare that they are not men. Because if using the likeness of the man that launched a thousand deaths is a "manly" way to shill shampoo they want no part of it. "If manhood is racism and gender apartheid..." I love this. I'll hand the microphone to them:

“We are not men…”

We, as a local advertising agency in Turkey, hereby condemn the unfortunate commercial produced in March 2012 by an advertising agency from our country for a shampoo brand in our country by using the images of a speech delivered by Adolf Hitler.