– Hub Strategy, the San Francisco-based integrated creative agency, today unveiled the first-ever overall visibility advertising campaign for the University of San Francisco to increase awareness and recognition for the institution.
The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print.
The campaign also leans on San Francisco as a major part of the messaging, as well as the design. The background images are all photographs taken around the city. Hub steered clear of typical imagery of San Francisco, such as the touristy Golden Gate Bridge, and instead focused on giving perspectives of the city from USF.