Hub Strategy Releases Out of Home Campaign for USF

– Hub Strategy, the San Francisco-based integrated creative agency, today unveiled the first-ever overall visibility advertising campaign for the University of San Francisco to increase awareness and recognition for the institution.

The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print.

The campaign also leans on San Francisco as a major part of the messaging, as well as the design. The background images are all photographs taken around the city. Hub steered clear of typical imagery of San Francisco, such as the touristy Golden Gate Bridge, and instead focused on giving perspectives of the city from USF.

Commercials: 
 

Banned ad of the week: American Apparel sell pants by showing tits and sweater by showing ass

The ASA calls the above campaign amateurish and we noted that the majority of clothing items featured in the ads were outer garments, and considered that the nature of the women’s poses meant that their breasts and buttocks were the focal points of the images rather than the products. We considered that the nudity was therefore gratuitous.

Badland: 
 

Military Intelligence is an oxymoron, part 2

Continuing on with an exploration of U.S. Armed Forces advertising.... Military Intelligence is an oxymoron, Part 1 is under that link.

The Air Force

While The Air Force's official .mil site is RSS heavy and more like a community bulletin, the recruitment website is the most high-tech and modern I've seen so far. It's modern in the same way “Tron,” is modern.

Its navigation borders on futuristic, making its tagline “It’s Not Science Fiction,” quite ironic. The center navigation is easy enough, leading to separate three-dimensional components for more information, a video game and other things designed to get you learning.

Adland: 
 

Military Intelligence is an oxymoron, Part 1

We harbor the somewhat delusional opinion that consumers are waiting with bated breath to follow our communication across all media channels. See the Youtube video, click the Facebook link at the end. See the sneak peek behind the scenes short at the cinema, so you can then share it on your special app.

The reality is that it’s hard enough to get someone interested in viewing even one ad. But let’s assume for a second it is true. Some brands do an excellent job of maintaining the unified message. Adidas and Nike and Starbucks are consistent across all media. So no matter where you are, you see the same message, even if the executions change.

Adland: 
 

Ads seen from trains - the cheering, and not cheering, people as you pass has been done.

I'm sure we could do an entire badlander series of ads (and Chemical brothers music videos) filmed from trains. I'm showing you these three to demonstrate how different the mood can be despite how similar filmed the motion is.

Badland: 
Adland: 
 

Lego campaigns seem based on lego enthusiasts images

Just a note here, the Lego campaign from JvM that seems based on an internet meme/image isn't the first one from Lego to do that. It's not even the first from JvM and Lego.

Take the image above as and example. The Tank Lego ad is from "Making History" where tanks, the Brandenburg and the Ali knockout are depicted in lego. Kinda like historic moments in Lego and very much like this Tiananmen Square recreation.

Badland: 
 

Nike running couple copies Rubber industries running couple?

Regarding the "Nike Free I would run to you" romantic saccarine overdose of an ad... Yes, It's been done before, and better too, because as I recall I didn't need an insulin shot after viewing the Japanese Cannes Gold Lion winning version of this running couple story. I did however need a bit of kleenex. Lets compare ads inside, shall we?

Badland: 
Adland: 
 

Nike Free: I would run to you.

And hand you a toothbrush so you could scrape the saccharin off of your gums.

Nike spells twee with a capital T in this spot for Nike Free Run+. It's a duet between a man and a woman in a Long Distance relationship who have made a pact to run across the country to be with each other. Except the man craps out early, ends up in the hospital like a pathetic schmuck who can only lay in a heap until his lady woman shows up to smother him with kisses and cause his EKG to go on the fritz.

Adland: 
 

Creative's in-joke or did we miss something?

The new online campaign for Scion iQ has us all a bit perplexed. And not in a good way. Perhaps it was just an in-joke gone awry. The puns begin with the car doing donuts. And people eating donuts. Right. But what's with the milk? Double visual entendre starts with the fact that they're at Randy's Donuts. Girls in bikinis with white liquid all over them. Check.

Adland: 
 

101 Contrarian Ideas About Advertising

Image of 101 Contrarian Ideas About Advertising

If you read the Ad Contrarian, then you know what this book is like. He runs against the grain, he rants on making his points, he'll have you laughing at the hype and he hates pretty much everything that is hyped. Fans love this, love him, and even those who don't agree with him check the blog because it's darn-tooting refreshing looking at the latest glass of Kool-aid from the angle of someone who didn't drink it.

Ad Books: 
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