The Cleaner - "scrub with this side to get the glitter off" - Axe/Lynx is a mobster cleanup crew

Ponce Buenos Aires has created a new web campaign for Axe (Lynx) where they borrow heavily from Pulp Fiction, Nikita and other noir films for their hero. More specifically, they've run off with the character of "the Cleaner", the man in a suit who appears like a ghost to clean up messy "jobs". In this case there are no dead bodies, just remnants of wild parties and the occasional half naked lady, while stressed out guilt ridden men are calling the cleaner for help in getting all the dirt they did last night off them.


Wurst - Valentines Day ad

Happy Valentines Day from Wurst! Yes, the sausage goes in the open bun. Do you need more instructions? You can add condiments of your choosing.


Ad agency rhyming slang

I didn't take too long for a Mad Man to find a use for Pinterest that's worth a Paul Calf-er, some Snoop Dogg and a bit of Ringo Starr.


Condé Nast's Reddit stops peddling risque jailbait images, sticks with beating women and rape instead

Reddit is owned by Condé Nast, the company behind such famously classy magazines including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue. On October 31, 2006 Condé Nast acquired the content aggregation site Reddit.


The Beancast Super bowl hating episode. "Madonna Wins"

Five hours ago I managed somehow to record Bob Knorp's the Beancast together with the excellent ad-critics Ken Wheaton ( @kenwheaton ), Managing Editor Ad Age, David Burn ( @davidburn ) Editor/Publisher of Adpulp and Bill Green ( @mtlb ), cofounder of Adverve Blog and Podcast.

Cliff notes: we hated the super bowl ads. So much that Bob had to delete all the "shit" we said. I'm sorry for being a pottymouth, Bob. My bad. I still reckon that Madonna won the super bowl.


Pantone Swatch album covers, soon sported by Scroobious Pip.

Designer David Marsh (portfolio here) combined his love for Pantone with his love for great album covers and created these awesome prints that I need to decorate my next house with. Because, swoon, this only happens to be my two great loves as well. And as you can plainly see, it looks awesome. Even Scroobious Pip agrees:

"Hip-hop artist Scroobious Pip liked them so much he commissioned me to design his latest album cover and single releases in a similar style," says Marsh.

Can't wait to see that one. Via CreativeReview


The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

Cheeky guy at the hotel pool bar sneaks in an origami-swan to the mobster (?) bossman's pretty lady, and a spontaneous rendition of Queen's Bohemian Rhapsody breaks out. Spoken word version. Until the young man proves he has a surprisingly high voice as he sings "Let me go".

Works very well, as they'll tie it up with the line "just the right amount of wrong", the iconic Queen song actually kinda works as a dialogue, but then we always knew that before we headbanged ourselves silly to it.

First aired February 12, 2012 during The Grammy Awards.

(Sidenote, ever notice that there's only a one letter difference between "lady" and "lay" as I originally typed the blonde woman's description. Revealing typo right there, mate.)


Ogilvy Tunis wins the Osocio campaign of the year 2011 for toppling Ben Ali again

I've had the honor to help judge the Osocio Campaign of the Year awards 2011, and am really happy that all the judges have given high votes to my personal favorite. The winner this year is تصويرة بن علي رجعت في حلق الوادي - Ben Ali is back, by Ogilvy Tunis for Engagement Citoyen.

The ad was a stunt, spied on with cameras everywhere. One morning as people were going about their day, they noticed a giant poster of former Dictator President Ben Ali covering a wall. People were stunned, shocked, upset, and some got very angry. As emotions boiled over a group of men decided to jointly pull the poster down, toppling the dictator once again. That was exactly the point. At the elections a few weeks later 88% of the population went to the polls, rather than the 55% expected to show.