The Andy Awards shortlist - telling stories is back, in new forms.

The Andy Award Shortlist seems to have a new way of telling stories in common. Advertising was always about storytelling. Lets take a closer look at some of the shortlisted work, shall we?

Adland: 
 

Cat people (not the movie) are scarier than you think.

Purina® Cat Chow® has sprinkled their youtube channel with ®'s and added a two minute video showing people fessing up to being "a cat person". I can see where this idea might have begun, cat people are not dog people. Cat people are.. well.. different lets say. Driven by an undying love for a furball who coughs up their latest meal on the silk pillows, sharpens their claws on the antique chairs, and sheds twice as much hair on any item of clothing that is the opposite color of their fur. Yes, we're different, and there's an insight here. But the video shows people admitting to being cat people as if they are at an AA-meeting, before explaining why they are cat people. "Because he doesn't care if I have a bad hair day" says the man with not much hair at all, and that's the closest we get to it ever being funny. And that "insight" is so old it has whiskers on it. "I am a cat person" is repeated far too many times, and somehow, we're supposed to feel compelled to share this video with other cat people.

Adland: 
 

One Million Trees - Lost Without Them - (2012) :60 (Belgium)

One Million Trees - Lost Without Them - (2012) :60 (Belgium)

Nice Shoes Colorist Ron Sudul recently finished a pair of stirring international spots for the nonprofit group One Million Trees. The studio teamed up with The Academy of Film & the Arts Directors Armondo Acosta, Frederik Cassiers and Martijn De Schrijver, expertly modifying their raw black-and-white footage with wisps of color.

The projects are journeys through the forests of Flanders, Brakelbos and Overpelt in Belgium. A mix of aerial views and shots from the dense forest floors, the spots explore the human relationship with trees. Friends in Trees features a man and young girl ascending into the soaring branches. Lost without Them follows a fleet of helicopters in pursuit of one man wandering through the woods.

Misha Louy
 

Decon Continues its Growth in Advertising with Misha Louy Hire

In its continued expansion into the advertising space, NYC-based Decon has hired former BBDO and Droga5 veteran, Misha Louy as its new partner and EP. Already established as a record label, ideation shop and production company that has worked with A-list artists such as Kid Cudi, Roger Federer, Justin Bieber, Usain Bolt and Kanye West and brands such as Nike, HBO, Netflix, 2K Sports, P&G and Red Bull, Decon will aggressively seek to build its roster of talented, multipurpose directors under Louy's leadership.

 

KickStand Kicks-off with String of High Profile Projects

KickStand, a creative space built to create original music and sound design, has launched with a bang, orchestrating the sonically adventurous viral video for OK GO's Needing Getting and their Chevy Sonic Super Bowl spot; Shock Top's End of the World spot, which earned Adweek's Ad of the Day; sound designing David Guetta and Nikki Minaj's sensational Turn Me On music video (with 44 million YouTube views); and working on campaigns for Logitech, Exxon and other high profile brands.

 

Christopher & Dana Reeve Foundation - Reverse - (2012) :30 (US)

Christopher & Dana Reeve Foundation - Reverse - (2012) :30 (US)

Nola Director Greg Ramsey recently collaborated with Curious Pictures and @radical media to produce an uplifting spot created by BBDO in support of the Christopher & Dana Reeve Foundation.

Reverse opens on a dramatically lit, seemingly endless arrangement of dominoes. "In July of 2006, a hit-and-run accident left me paralyzed from the chest down," a somber Rob Summers says as the camera pulls back to reveal that the game pieces form a human silhouette. From the chest, the dominoes begin to fall, setting off a chain reaction in which over 2,000 more collapse into one another in a spellbindingly graphic metaphor.

 

The Washington Nationals - Natitude - 2012 :30 (US)

The Washington Nationals - Natitude - 2012 :30 (US)

Major League Baseball's spring training is going full tilt, meaning it's time for East Pleasant and its sister companies to again help the Washington Nationals gear up for the season, this time in the form of a high-energy :30 TV commercial, that was filmed as part of their 2012 "Natitude" campaign. Developed in conjunction with the Nationals and their branding agency Forty Forty, the campaign's commercial was directed by East Pleasant's David Weinstein and features editorial work from Pleasant Post and VFX from EP*Vision.

 

Sony Android - “Mind of a Child” - (2012)

Sony Android - “Mind of a Child” - (2012)

What really goes on inside an android? Ask a child and this is your answer.

 

Biomen - "Hitler recommends Shampoo for men" - (2012)

Biomen - "Hitler recommends Shampoo for men" - (2012)

Oh HELLO, here's the hat trick of offensivenesss, it's not just the real Hitler, used in an ad, but it's also a misogynist shill to teach people that real men (which presumably the mass murdering dictator was), don't use women's shampoo. For serious, the VO is translated as such:

If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen.
Real men use Biomen.

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