Go art Director! go!

Words of encouragement from copywriters are the lines we never hear (and often for day-m good reason) like:

True, I mean realistically who reads body copy these days?

You carry your lack of sleep with unmatched grace

- ha! Yeah right!

Adland: 
 

Vytautas viral ad just like Powerthirst skit and Brawndo The Thirst Mutilator ad

I don't even.... I mean, Powerthirst was a viral skit, which later became a viral ad for a film, and now has been ripped as a real ad for mineral water? Seriously? Are our collective memories so short now that we don't remember 2007? Oh. It was the drugs. Sure. Blame the drugs.

Badland: 
 

Laboratoires SIVO - Mafia / Kidnapping / Turkish bath - Tunis

If you are are nearsighted your eyes can play tricks on you.

Ok, fine. I get that. But here's what I don't get. While depicting possible kidnapping scenarios, Mafia-filled restaurants and saunas with leering dudes in them... What exactly are you saying about your client, Laboratoires SIVO, products and services? That's right, nothing. Nothing at all. Everyone who is nearsighted has this issue, and all you're really saying is that your client sells glasses, which I'm sure they can't be the only ones in Tunisia who do.

So yeah, nearsighted people without glasses and active imaginations see Hollywood-style action scenes where there isn't any. Got it.

Commercials: 
 

Caine's Arcade U.S.

What's Caine's Arcade, you ask? It's a heartwarming film about a little boy named Caine, and his arcade. Created by L.A. based ad shop Interconnected, Caine's Arcade tells the true story of a boy who uses his imagination and nine year old scientific know how to create a cardboard arcade that no one uses. Until one day, things change. A man (who I think just might be Interconnected's founder Nirvan Mullick) decides to buy a fun pass for Caine's arcade. He is so taken with Caine, he organizes a flash mob to get people to show up and play his games.

Adland: 
 

Toro - Treadmill - (2012) :30 (USA)

Toro - Treadmill - (2012) :30 (USA)

In its new “Treadmill” spot, Campbell Mithun runs a lawnmower on a grass-covered treadmill to demonstrate Toro’s Personal Pace® technology for walk power mowers.

 

The red light district "Stop Traffik" stunt wasn't done in the red light district.

Is a good idea still a good idea when it falls in the woods and nobody can hear it scream? When I applauded the Stop Traffik case study I had fallen for the story it tells in the opening shot. That shot shows the Moulin Rouge on the Oudezijds Achterburgwal in the red light district Amsterdam and the canal.

Adland: 
 

Adidas Presents Take The Stage: all 2012 (U.K.)

Hip hop star points to youth and says "you're up next." Basically it's every chav's wet dream.

adidas via Montreal's Sid Lee, makes a big splash for the U.K. in a hyper-edited star-studded tour of London with Wretch 32 as our guide. Along the way we see the U.K. adi-ambassadors. On the music side it's Caspa, Wretch, Devlin, Example. For sport it's Tom Daley, gymnast Louis Smith, cyclist Victoria Pendleton, Beckham (reading the Sun, no less) and Derrick Rose.

Adland: 
The worlds asvertising review
 

Portfolio night 10 - getting people into the ad world since 2003

Portfolio night is here again, and the budding little ad-men embryos will use all of their creative skills to get in the biz. Striking visual, instead of a sperm heading toward the egg it's a pin aiming to poke the condom. Which will result in a very sloppily broken condom much like a pin meeting a balloon does. So wait, the new generation of adkids are going to destroy advertising? That makes sense. Get me some of those for my agency plzkthxbai.

Yes, the portfolio night tour is on again and if you want some experienced eyes on your work kids, look up your city and get ready to rumble. MAY 23, 2012 is the date to remember, and you can attend in Stockholm, Dublin, Shanghai, Athens, Beijing, Budapest... etc and so on.

Commercials: 
 

UPP - Every day photographers are used without consent / Every day we're screwed

In a visual that clearly translated to a photographer "being screwed", the UPP wishes to draw attention to the plight of photographers in the era of the re-sharable file on the internet.

Every day, photographers work and reflect the reality through their eyes. Every day photographers risk their lives to keep us informed.
Every day, photos are published on the internet, in newspapers, books, commercials, bringing the value.
But the photographer continues to be treated as if it produced nothing. His work has no value. It's not that bad or is that his work is worth nothing.
This is much simpler.
Every day, his photographs are used by thousands of people (press, publishers, advertisers, communicators) who act as if they had found them on the floor.

Commercials: 
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