Audi A1 - When driving's more fun than getting there - print, Brazil

At first I thought it was a carrot dangling in front of the, but it's the "B" from various map-apps, meaning you'll never reach your destination and that's okay as driving is fun. Vrooom vroom!

Commercials: 
Teaser
 

TBWA launch Nissan’s new strategy with new Nissan JUKE campaign

The press work unveils an art installation of the Nissan JUKE, formed by adventure sport equipment that inspired the Nissan JUKE design. A Behind the Scene content film can be accessed via QR codes on the outdoor and print executions, showing how the installation was brought together.

Commercials: 
 

Movers: Chad Garber joins Massmarket, and Tendril joins Blacklist

On the left we have Tendril in Toronto, Canada, the director-driven workshop where designers and artists from diverse backgrounds craft visual experiences. They just joined the Blacklist family.

“We're delighted that Tendril had decided to join the Blacklist family,” says Andrew Linsk, Executive Producer, Blacklist. “They're an amazingly talented group of folks, and are quite perfect for capturing many of the high end design driven projects that we see on a regular basis. Also, because Tendril is based in Toronto, they are very accessible for agency collaboration in either New York or LA.”

Adland: 
 

Star Wars Identities Exhibit posters from BleuBlancRouge

The Star Wars Identities Exhibit will travel from Montreal to Edmonton Canada, and open in Montreal on April 19th.

You can learn more at http://www.starwarsidentities.com/

Commercials: 
 

Nissan Juke - Built to thrill / Skydive - (2012) :60

Nissan Juke - Built to thrill / Skydive - (2012) :60

How do you show off an ad that's part dune-buggy, part snowboard, part scuba diver and all thrill? Toss yourself out of an airplane and have it assembled around you on the way down, of course. Like, du'h.

 

Professor Bolt for Digicel: Run To London

If it isn't already, rewarding user generated content should now be considered a category in and of itself.

Telecom company Digicel Jamaica gets into the act by throwing its support behind Usain Bolt with a "Run To London" promotion. Jamaicans are prompted to take a photo of themselves striking a running pose (humility for gain) and then upload it to a specially designed Facebook app (who will own it later) for a chance to be part of the campaign (and save money on talent), and hang out with Usain Bolt (for the duration of the tv and print shoot) etc.

Adland: 
 

Jean Paul Gaultier is Diet Coke's creative director and puppet whisperer...?

Diet Coke has announced Jean Paul Gaultier as its creative director for 2012, and so far it looks like he has made the can smaller and slimmer, redesigned the bottle a bit, and then stalked the puppets seen in the adverts.

Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch.”

In the ads Jean Paul is seen as a therapist, a private detective and a fashion photographer - as well as a stalker extraordinaire who comes to the rescue during the dolls worst fashion emergencies. "Are you going to press charges?" is his slightly creepy catch-phrase in each ad. Danger; fashion!

Adland: 
 

Decapitated golden horse-head mailer freaks out brands in Sweden

Gyllene Hästen (the golden horse) are reminding agencies and clients out there that they're eligible for an award if they just enter. I was in the jury last year together with some old-school virtual friends of mine as we all used to hang out in the Swedish advertising forum Bold back in the day. At the end of a long day of casting votes we had two entries with the same score. We really wanted to saw the golden horse in half and call it a day.

Adland: 
 

KONY 2012 poster looks like it borrows from Jeep poster

Soem have noted that the Invisible children's Kony 2012 posters look a lot like the Obama hope poster done by Shepard Fairey*. Yeah? Well, that's not all - their other poster with the elephant and donkey looks like they borrowed an illustration idea from the yellow D&AD pencil winning Jeep poster created by BBDO/Proximity Malaysia. Just saying.

Badland: 
Top