Diet Coke has announced Jean Paul Gaultier as its creative director for 2012, and so far it looks like he has made the can smaller and slimmer, redesigned the bottle a bit, and then stalked the puppets seen in the adverts.
Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch.”
In the ads Jean Paul is seen as a therapist, a private detective and a fashion photographer - as well as a stalker extraordinaire who comes to the rescue during the dolls worst fashion emergencies. "Are you going to press charges?" is his slightly creepy catch-phrase in each ad. Danger; fashion!