Jean Paul Gaultier is Diet Coke's creative director and puppet whisperer...?

Diet Coke has announced Jean Paul Gaultier as its creative director for 2012, and so far it looks like he has made the can smaller and slimmer, redesigned the bottle a bit, and then stalked the puppets seen in the adverts.

Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch.”

In the ads Jean Paul is seen as a therapist, a private detective and a fashion photographer - as well as a stalker extraordinaire who comes to the rescue during the dolls worst fashion emergencies. "Are you going to press charges?" is his slightly creepy catch-phrase in each ad. Danger; fashion!


Decapitated golden horse-head mailer freaks out brands in Sweden

Gyllene Hästen (the golden horse) are reminding agencies and clients out there that they're eligible for an award if they just enter. I was in the jury last year together with some old-school virtual friends of mine as we all used to hang out in the Swedish advertising forum Bold back in the day. At the end of a long day of casting votes we had two entries with the same score. We really wanted to saw the golden horse in half and call it a day.


KONY 2012 poster looks like it borrows from Jeep poster

Soem have noted that the Invisible children's Kony 2012 posters look a lot like the Obama hope poster done by Shepard Fairey*. Yeah? Well, that's not all - their other poster with the elephant and donkey looks like they borrowed an illustration idea from the yellow D&AD pencil winning Jeep poster created by BBDO/Proximity Malaysia. Just saying.


QR code campaign...... on Ipad

Here's a QR code in ad withe the line "Sharpen up" that displays anything but sharp thinking.

Someone forgot to think about this, didn't they?


BBH responds to the critique of their Homeless Hotspots at #SXSW

BBH straightens out some question marks that have bubbled up in the insane chatter about their Homeless Hotspots at SXSW. We all feel much better about this idea now that we know they're not selling anything and there's no brand involved. Or not.

As the comments show on the BBH post sarcasm waves are running high.

Canned Lions
The TWO club

Fight Ghost ads - When you fake the work, you fake the award.

As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it. In cooperation with Forbes Magazine, we've created, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising. See


Tilly's t-shirts quite inspired by the Salvation Army's WARdrobe t-shirts

Looks like the So Cal Clothing Store has "borrowed" the salvation army's WARdrobe Eagle design. Check Tilly's eagle tee here, looks pretty similar, doesn't it? So similar in fact, I'm putting this under dupliclaims. At least the salvation army has a reason for the war motif's in their wardrobe designs, it's all part of their global fight for social justice through art and apparel. On the Tilly's shirt I'm sure it's there just 'cuz "it looks cool".


"Invisible Children" 30-min clicktivism film takes web by storm, is this the future of activism?

By now you, your mom, and even your chia pet has seen the film Invisible Children unleashed in the world on tuesday. This film with 5.35 million Facebook shares and 3,277 blog posts out-viraled every funny cat and car advert on the internet this week, despite, or perhaps due to, the fact it's thirty minutes long.

This chart found at Campaign is produced in conjunction with Unruly media ranks how often the video has been shared on Facebook, Twitter etc. It was a runaway suceess in sharing.