See that face? See that "Oh RLY?" Yeah, that's what I'm thinking right about now. Really? We're doing the cheating Coke guy again?
Look, we've loved the cheating Coke guy, almost as much as I'm sure the actor has, his steady boomerang-gig always returning when there's a super bowl and someone insists to go back to the ads of yore*. Super bowl 1996 when he was caught on CCTV sneaking a Pepsi was unexpected and pretty hilarious. And unlike the big boombastic ads it was competing with, it was a very simple idea, making it memorable. Not memorable in the Gatorade Dog "huh?" way though.(In hindsight, that dog ad should have made it bigger than it did, as it was a total zig-zag. Shame. But I digress.)
Back to the cheating Coke guy. And Regis Philbin. Who is "back". Like cockroaches after the last H-bomb this guy will never go away will he? Cheating Coke guy is in the supermarket buying himself a Pepsi Maxx instead of Coke Zero and as it turns out, he is the X-thousand customer, granting him Pepsi Maxx for life. Yes, it is that unfunny.