How's my kerning?

type.method.ac is a game where you kern to win. Because we don't do enough kerning all day as it is! We're suckers for this, really.

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What's the 30 second message from #Occupywallstreet? It's a choddy.

Even if we here at adland are firm supporters of stop the choddy, we have to admit that this 30 second clip from the heart of #occupywallstreet / #OWS asking the people in the park what they want works very well. If you want to see an unfiltered image-view of what is happening down there turn to occupyweb.org/photos which gathers all the Flickr images uploaded with the right hashtag.

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Ad Chat - Darryl Ohrt

It's Monday again. Didn't that weekend go by fast? Let's get to know a friend of Adland.tv, Darryl Ohrt, Executive Creative Director of Carrot, NYC, and Adverveblog.com -er. You can also listen in to his thoughts, wisdom and more at twitter @darrylohrt.

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Hyundai - Hyundai iPark - (2011) : Israel

Hyundai - Hyundai iPark - (2011) : Israel

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience.
It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small.
In addition, with the hectic urban lifestyle often people forget where they parked their cars.
We decided to help Hyundai drivers park their cars and remember where they parked it.
The app. also helps drivers find the nearest Hyundai service centers.

How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.

 

RIP Steve Jobs

We thank you for all you did for us, Mr. Jobs. From the Mac to Pixar, you inspired us and gave us the tools to find our own. You powered our G4s while we worked late into the night on comps. The gentle glow of the apple logo was like our nightlight as we crafted copy into the wee hours.

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Rooftop ads made even more useless: now with QR codes

Remember in when a media agency selling only rooftop space opened back in 2006, with the goal to be seen on Google Maps satellite photos? Now Blue Marble Brand have added QR Codes to that idea, just to make extra sure this satellite image google-map adspot is going to fail spectacularly. Sure, we might be able to think up practical applications, such as a hospital painting a QR code on their rooftop that brings you to their site and phone number, but how often will people randomly open up their QR code scanner when they look at Google image map satellite photos just out of curiosity? Once, twice, maybe even three times.

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We value values - Culture - The New Creative Brief #aw8

Tuesdays session with Gustavo de Mello, DDB Chicago, Joan Dufresne, Senior Partner/Group Planning Director, Ogilvy & Mather, Antoinette Zel, CEO, La Comunidad was exploring the shift from "Multicultural Marketing" to "Marketing to a Multicultural Nation" that is happening now.
Instead of solving one communications problem in two ways, bigger brands are realizing that they can achieve a more cohesive brand message by using a single creative strategy across all markets. Just tweak it.

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Howling Music Scores Big on “Free Throw”

NASHVILLE— The score to Free Throw, Court Crandall’s uplifting documentary about eight inner city students from Compton, CA, competing for a college scholarship, is as surprising as the film itself. Composer David Grow of Nashville-based Howling Music Group describes the music as “simple, understated arrangements,” which are in stark contrast to the gritty, urban setting of the film.

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The Lynx / Axe effect jokes are wearing thin

There's a few neat tricks over at youtube, for example shortcut scrubbing where your keypad numbers will shortcut to specific areas of a video - press 1 = 10% 2 = 20% and so on. Razorfish put their thinking cap on and wrote a script for Lynx around this little trick. Watch the film below, if you press 5, 7, 3, 8 the reporter will reveal ‘The Lynx Effect’, which I'm sure you've already figured out by now. It might amuse the type of people who will press 3 repeatedly while giggling, but I'm not one of them. Then again, I also don't buy Lynx / Axe, so I guess it doesn't matter that I think this is predictable and unfunny.

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"Kids love jetlag" the fifth Fred & Farid agency opens.

Cocktails and burgers were served at the back chapel of the former Couvent des Récollets in Paris, when Nadéah took the stage with her tunes. Suddenly the hall blacked out, the music stopped, the garden lights went out as well, the Martini bars that dotted the garden went silent. Everyone was wondering what was going on.

Then this film came on screen.

KIDS LOVE JETLAG | OPENING from Fred & Farid Group on Vimeo.

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