Rooftop ads made even more useless: now with QR codes

Remember in when a media agency selling only rooftop space opened back in 2006, with the goal to be seen on Google Maps satellite photos? Now Blue Marble Brand have added QR Codes to that idea, just to make extra sure this satellite image google-map adspot is going to fail spectacularly. Sure, we might be able to think up practical applications, such as a hospital painting a QR code on their rooftop that brings you to their site and phone number, but how often will people randomly open up their QR code scanner when they look at Google image map satellite photos just out of curiosity? Once, twice, maybe even three times.


We value values - Culture - The New Creative Brief #aw8

Tuesdays session with Gustavo de Mello, DDB Chicago, Joan Dufresne, Senior Partner/Group Planning Director, Ogilvy & Mather, Antoinette Zel, CEO, La Comunidad was exploring the shift from "Multicultural Marketing" to "Marketing to a Multicultural Nation" that is happening now.
Instead of solving one communications problem in two ways, bigger brands are realizing that they can achieve a more cohesive brand message by using a single creative strategy across all markets. Just tweak it.


Howling Music Scores Big on “Free Throw”

NASHVILLE— The score to Free Throw, Court Crandall’s uplifting documentary about eight inner city students from Compton, CA, competing for a college scholarship, is as surprising as the film itself. Composer David Grow of Nashville-based Howling Music Group describes the music as “simple, understated arrangements,” which are in stark contrast to the gritty, urban setting of the film.


The Lynx / Axe effect jokes are wearing thin

There's a few neat tricks over at youtube, for example shortcut scrubbing where your keypad numbers will shortcut to specific areas of a video - press 1 = 10% 2 = 20% and so on. Razorfish put their thinking cap on and wrote a script for Lynx around this little trick. Watch the film below, if you press 5, 7, 3, 8 the reporter will reveal ‘The Lynx Effect’, which I'm sure you've already figured out by now. It might amuse the type of people who will press 3 repeatedly while giggling, but I'm not one of them. Then again, I also don't buy Lynx / Axe, so I guess it doesn't matter that I think this is predictable and unfunny.


"Kids love jetlag" the fifth Fred & Farid agency opens.

Cocktails and burgers were served at the back chapel of the former Couvent des Récollets in Paris, when Nadéah took the stage with her tunes. Suddenly the hall blacked out, the music stopped, the garden lights went out as well, the Martini bars that dotted the garden went silent. Everyone was wondering what was going on.

Then this film came on screen.

KIDS LOVE JETLAG | OPENING from Fred & Farid Group on Vimeo.


Old School, New School Join Forces to Create Dynamic Content Studio at F360

Industry veteran Peter Friedman and cutting-edge creative producer Eric Tu have been steadily making their combined presence felt across


FX Networks "Sons of Anarchy" 2011 :60 USA

FX Networks "Sons of Anarchy" 2011 :60 USA

Vitamin has produced a rugged new promotional campaign for FX Network’s Sons of Anarchy. The Vitamin team conceptualized a unique hands-on approach for the package, employing a technique that gives it the feel of something out of a sketch book. Using a combination of hand-painted graphics and prints of 3D silhouetted motorcycles, the spots take us on a rumbling ride through barren oilfields and dark highways.


Wendy's - T-shirt where's the beef? - (2011)

Wendy's - T-shirt where's the beef? - (2011)

Sixty seconds of people randomly hollering "Where's the beef?" to the guy who found a vintage shirt with the slogan on it. I guess Wendy's really want's to bring back that phrase.


Ad Chat - Dena Walker

We're kicking off our first Ad Chat of October with Dena Walker, Digital Strategist at Irish International in Dublin, Ireland. Follow her on Twitter at @curlydena or keep up with her at her blog at

And now, on with the questions...

What's your favorite funny story about yourself?
As a young Account Exec, I once had to dress up as a giant sperm & run, with er, purpose, at Tamara Ingram, the then CEO of McCann-Erickson UK.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?