Super Bowl XLVI: Ads of 2012 - SPOILER ALERT - UPDATED 2/3

Yes, there's more new news on what ads you can expect to see on Sunday 2/5 during Super Bowl XLVI. As always, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot, the more we'll update. Check back for more updates to come--we've called out what's new to make it easier for you to skim.

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.


Anheuser-Busch: Bud Light Platinum"Factory" is a :30 spot that showcases how "the process of creating something truly Platinum is revealed". Ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.


GE goes for heart-strings instead of funny during Super Bowl

Our sources tell us GE plans to air two 45-second documentary-style spots during this year’s game featuring real American workers talking about their contributions to the American manufacturing industry. No word yet when these will run or if they are running in local markets only.


AR Olympic Navigator to get you juiced for the Olympics

ARworks has launched the GPS based, Augmented Reality Olympic Navigator, a new channel of the free Junaio AR browser (which you need to download first). With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.

With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.


Shit ad agencies say is out - can we bury this now, plz?

Okay okay, now the shit says has jumped the shark twice, once wearing Fonzies speedos and smoking a cigar, if you can muster the energy here is the very last one. Which you will watch, because it's about us.
Matt Klan and Ross McIntyrei roamed around the halls and stalls of some ad agency spewing out all the shit ad agencies say. "Sushi?" "Yepp" - "I got it, a virus campaign!" -""Betty Draper is a bitch". There'e also of course a mention of Agencyspy just to get on there, hopefully. Asskissers. ;)


The VW super bowl ad has the Star Wars cantina tacked on to the end.

At first you might think that VW has done the right thing and skipped trying for a sequel to last years ad, the Darth Vader kid, as we all know that sequels suck. Even Stuart Elliot warned against a sequel. Personally I'm simply tired of borrowing Star Wars interest in ads. But then, this film starts off with a Lassie-like, rather rotund, dog....

The overweight dog finds he can't chase the cars like he used to, so he does everything his doggy-body can to get back into fit form. It's pretty cute, the song is right and the message positive even though it really isn't branding Volkswagen more than any other car.


Serenade your Valentine with Heineken

Heineken and Wieden+Kennedy Amsterdam is helping ignite romance this Valentine’s Day with the launch of a new Facebook application available in 20 languages, called ‘The Serenade’ via the brand's Facebook page -

Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date.


BMF Brings Back The Solo Man

BMF Melbourne is bringing back a famous Australian advertising icon: SOLO Man. Gone for over 20 years, the new campaign is a take on SOLO's history and shows how the Australian legend began.

"Our aim was to reinstate SOLO as the best reward for a big thirsty effort, and we felt there's no better man to deliver this message than SOLO Man. He's demonstrated SOLO's thirst crushing powers to generations of Aussie men, so we're really excited to see this campaign introduce a new chapter in his history." sad Meg Terrill, SOLO Brand Manager.


Banksy on Advertising

Tumbled: Banksy on Advertising

“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are “The Advertisers” and they are laughing at you.